Topic page for Integration at Campaign UK

Campaign UK topic page, a collection of Integration articles and analysis

Articles: 23 Results
Interconnected: Would you like fries with that?

Interconnected: Would you like fries with that?

Understanding consumers' needs - such as whether they would like to go large with their burger - is the only

Interconnected: Total UX is the key to success

Interconnected: Total UX is the key to success

By focusing on the whole user experience - total UX - across platforms, devices, content and journeys, agencies can help

Interconnected: Time to bridge the great divide

Interconnected: Time to bridge the great divide

Brand owners and agencies are much less connected than the consumers they serve - and it seems that agencies are

Interconnected: Tear up the agency rulebook

Interconnected: Tear up the agency rulebook

Agencies should stop playing by rules that have ceased to exist in the era of social and digital

Interconnected: Total UX, the modern crusade

Interconnected: Total UX, the modern crusade

Interconnected means achieving a seamless user experience across all devices and journeys

Interconnected: Integration needs integrity

Interconnected: Integration needs integrity

Why 'interconnectedness' means there is no longer room for any gaps between brand image and business reality

Interconnected: Stop! Collaborate and listen

Interconnected: Stop! Collaborate and listen

Marketing directors must accept the ringmaster role if interconnected working is to succeed

Interconnected marketing: how to stay ahead of the changing game

Interconnected marketing: how to stay ahead of the changing game

As consumers, brands, technology and media become increasingly interconnected, agencies and clients need to adapt their strategies to the shifting

Integration: Whose job is it anyway?

Integration: Whose job is it anyway?

Boardroom responsibility for integration is evolving as companies strive to ensure brand consistency across all communications and consumer journeys.

Interconnected: Marketing manoeuvres amid seismic shifts

Interconnected: Marketing manoeuvres amid seismic shifts

Marshalling interconnectedness is a minefield and a task made harder by the increasing demands put on marketers