Topic page for Interactive TV at Campaign UK
Campaign UK topic page, a collection of Interactive TV articles and analysis
What tech innovation of the past decade has made the biggest impact on the media industry? Nigel Walley explores
Mini has created a nine-screen digital interactive experience to promote the launch of its most powerful Mini to date -
Channel 4 has expanded its interactive ad formats to tablet and mobile devices.
Levi's has launched a video platform as part of its 'Live in Levis' campaign, showing the many ways people across
More than 500 of the best digital brains in the business turned out to celebrate the Brand Republic Digital Awards
The symbiotic relationship between Twitter and newsbrands has been underlined in new research commissioned by Newsworks and presented today.
Topshop is to live-stream a virtual reality (VR) experience of its London Fashion Week show taking place at the Tate
Will the new ad offering actually attract fresh advertisers or result in traditional brands spending less, Arif Durrani asks.
The UK is a hotbed for digital innovation. New for 2014, the Brand Republic Digital Awards (formerly the Rev Awards)
H&M is planning to broadcast a Super Bowl TV ad starring David Beckham that will allow viewers to buy items
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