Topic page for Interactive TV at Campaign UK

Campaign UK topic page, a collection of Interactive TV articles and analysis

Articles: 24 Results
The plugged-in generation

The plugged-in generation

What tech innovation of the past decade has made the biggest impact on the media industry? Nigel Walley explores

Mini creates nine-screen interactive film to promote 'most powerful' car to date

Mini creates nine-screen interactive film to promote 'most powerful' car to date

Mini has created a nine-screen digital interactive experience to promote the launch of its most powerful Mini to date -

Channel 4 expands interactive ads to mobile

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

Levi's unveils 'shoppable' film in global campaign

Levi's unveils 'shoppable' film in global campaign

Levi's has launched a video platform as part of its 'Live in Levis' campaign, showing the many ways people across

Majority of 15m Twitter users in the UK follow a newspaper

Majority of 15m Twitter users in the UK follow a newspaper

The symbiotic relationship between Twitter and newsbrands has been underlined in new research commissioned by Newsworks and presented today.

Topshop engages VR technology to live-stream fashion show to Oxford Circus shoppers

Topshop engages VR technology to live-stream fashion show to Oxford Circus shoppers

Topshop is to live-stream a virtual reality (VR) experience of its London Fashion Week show taking place at the Tate

Is Sky's AdSmart service really a game-changer?

Is Sky's AdSmart service really a game-changer?

Will the new ad offering actually attract fresh advertisers or result in traditional brands spending less, Arif Durrani asks.

Entries to new Brand Republic Digital Awards now open

Entries to new Brand Republic Digital Awards now open

The UK is a hotbed for digital innovation. New for 2014, the Brand Republic Digital Awards (formerly the Rev Awards)

H&M plots David Beckham 't-commerce' Super Bowl ad

H&M plots David Beckham 't-commerce' Super Bowl ad

H&M is planning to broadcast a Super Bowl TV ad starring David Beckham that will allow viewers to buy items

Microsoft targets advertisers with all-in-one family platform

Microsoft targets advertisers with all-in-one family platform

What kind of opportunities can brands expect from Xbox One, the successor to the 360? Alasdair Reid investigates.