Topic page for Keith Weed at Campaign UK

Campaign UK topic page, a collection of Keith Weed articles and analysis

Articles: 18 Results
Unilever puts a quarter of its overall ad budget into digital marketing

Unilever puts a quarter of its overall ad budget into digital marketing

Unilever's spend on digital is nudging a quarter of its overall marketing budget, according to chief marketing and communications officer

School of Unilever: learn how they approach creativity, start-ups and omni-connectivity

School of Unilever: learn how they approach creativity, start-ups and omni-connectivity

We interviewed Unilever's Luis di Como, Keith Weed and Jeremy Basset to find out the big issues leading the agenda

Find your cultural white space: six lessons in content marketing from global CMOs

Find your cultural white space: six lessons in content marketing from global CMOs

As Unilever kicks off an ambitious content partnership with Vice's new millennial women's channel, what are the lessons marketers can

When Dove got 'real': a potted history of a brand turnaround

When Dove got 'real': a potted history of a brand turnaround

Dove was once your run-of-the-mill personal care advertiser, but more than a decade ago it struck a chord, and marketing

Unilever CMO Keith Weed: we must build a healthy society

Unilever CMO Keith Weed: we must build a healthy society

More than 2,500 representatives from governments, NGOs and the private sector convened in Davos for the World Economic Forum last

Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads

Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads

Unilever CMO Keith Weed said that digital ads are failing to reach up to half of their target and has

Unilever CMO Keith Weed's five tech trends for 2015

Unilever CMO Keith Weed's five tech trends for 2015

For technology fans like myself, the annual Consumer Electronics Show (CES) is a special way to start the year, writes

The quiz results are in: you are Roisin Donnelly #WhichMarketerAreYou?

The quiz results are in: you are Roisin Donnelly #WhichMarketerAreYou?

An amazing 5,000 of you took part in our quiz last week to determine which leading marketer you most closely

Quiz: which marketer are you?

Quiz: which marketer are you?

Have you always thought you were a Roisin Donnelly in the making? Or perhaps that you have the creative drive

Unilever seeks to integrate global digital roster

Unilever seeks to integrate global digital roster

Unilever is understood to be revamping its global digital roster, as part of a strategy to build its integrated agency