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Articles: 976 Results
The tragedy of Olive Cooke reveals a lack of humanity by charity marketers

The tragedy of Olive Cooke reveals a lack of humanity by charity marketers

The voluntary codes of contact under which charities operate do not appear to be working. Jon Wilkins, executive chairman of

The year ahead for customer engagement

The year ahead for customer engagement

In an age when the consumer calls the shots, optimising the customer experience becomes the number-one challenge for brands and

Why CEOs choose TV and DOOH

Why CEOs choose TV and DOOH

In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve

DMA addresses consumer privacy concerns with five-step data code of practice

DMA addresses consumer privacy concerns with five-step data code of practice

The Direct Marketing Association (DMA) has revealed a new code of practice in an effort to address customer concerns about

Government warns Google Glass must adhere to same rules as CCTV

Government warns Google Glass must adhere to same rules as CCTV

The Information Commissioner's Office (ICO) has warned that wearable tech such as Google Glass that captures video or pictures, must

Rapp merges data, creative and media strategy teams

Rapp merges data, creative and media strategy teams

Rapp, the digital and direct agency has integrated all of its strategy and enablement specialists across its data, creativity and

Brands must 'relinquish control' and let consumers feel in charge

Brands must 'relinquish control' and let consumers feel in charge

Brands should "relinquish some of their control" to make consumers feel more in charge, if they want to properly collaborate

Only the human touch can turn big data into customer intimacy

Only the human touch can turn big data into customer intimacy

Ultimately, customer intimacy is not a workstream or a data project, but a fragile and personal emotional state that is

Npower partners Google-owned Nest Labs to take on British Gas' smart home products

Npower partners Google-owned Nest Labs to take on British Gas' smart home products

Npower is taking on British Gas in the smart home sector by partnering with Google-owned Nest Labs to offer its

Tesco puts better online ad-targeting top of mind

Tesco puts better online ad-targeting top of mind

The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.