Topic page for Literary Insights at Campaign UK

Campaign UK topic page, a collection of Literary Insights articles and analysis

Articles: 9 Results

July 01, 2015 by Giles Hedger

Day 26, book 26. As business embraces the online global marketplace, Henry Mayhew provides a timely reminder of the essence

June 29, 2015 by Giles Hedger

Day 25, book 25. Dante's masterpiece contains, among many other things, the most compelling account ever written of the horror

June 23, 2015 by Giles Hedger

Day 24, book 24. Rudyard Kipling's stories offer a lesson for marketers in the importance of close observation.

June 19, 2015 by Giles Hedger

Day 23, book 23. Hans Christian Andersen's story is the perfect parable for the malfunction, in business, of the creative

June 18, 2015 by Giles Hedger

Day 22, book 22. For all the arching scale of brands and their ideas, brand building is often about teasing

June 17, 2015 by Giles Hedger

Day 21, book 21. Petronius' book is an outrageous lesson in the need for brands to establish a level of

June 16, 2015 by Giles Hedger

Day 20, book 20. Karl Marx and Friedrich Engels offer a fundamental lesson in the importance of difference, and the

June 15, 2015 by Giles Hedger

Day 19, book 19. Robert Louis Stevenson's novella offers lessons on how to balance purity and diversity in the open

June 14, 2015 by Giles Hedger

Day 18, book 18. Apollonius of Rhodes's writings show the importance of motive in marketing.

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