Topic page for Lucozade at Campaign UK

Campaign UK topic page, a collection of Lucozade articles and analysis

Articles: 34 Results
Lucozade launches calorie-free Zero brand in response to sugar agenda

Lucozade launches calorie-free Zero brand in response to sugar agenda

Lucozade Ribena Suntory is to launch a low-calorie variant dubbed Lucozade Zero for its two most popular flavours, a move

Lucozade Sport says it's for 'Home Nations only' in cheeky Rugby World Cup spot

Lucozade Sport says it's for 'Home Nations only' in cheeky Rugby World Cup spot

Lucozade Sport has kicked off a "tongue in cheek" campaign that presents Lucozade as 'Strictly for the Home Nation's Only'

Lucozade Energy's 'largest ever' campaign aims to reposition brand as 'ally' of the busy

Lucozade Energy's 'largest ever' campaign aims to reposition brand as 'ally' of the busy

The brand is seeking to evolve from a brand that is just food for "hangovers and illness" by positioning it

Lucozade "find your flow" by Grey London

Lucozade "find your flow" by Grey London

, Grey for Lucozade

Lucozade's new campaign seeks to reposition the brand less as a hangover cure and more as the drink of choice

Lucozade invests £14m in 'biggest-ever' marketing drive for Lucozade Energy

Lucozade invests £14m in 'biggest-ever' marketing drive for Lucozade Energy

Lucozade is ploughing £14m into its biggest-ever campaign for Lucozade Energy, which introduces the new strapline 'Find Your Flow' via

Lucozade seeks digital agency

Lucozade seeks digital agency

Lucozade, the soft drinks brand, is looking for an agency to lead on its digital activity.

Foster's, Lucozade and Magnum among few brands getting NPD right, says Nielsen

Foster's, Lucozade and Magnum among few brands getting NPD right, says Nielsen

Foster's, Mullerlight, Magnum, Lucozade and Oral-B, were among the mere seven brands out of 12,000 that have managed to get

Lucozade pumps £2m into sweetening low-sugar lemonade

Lucozade pumps £2m into sweetening low-sugar lemonade

Lucozade, the soft drink brand, is putting nearly £2 million into advertising its new reduced sugar energy drink, targeting an

Lucozade 'melts' Steven Gerrard in Benedict Cumberbatch film

Lucozade 'melts' Steven Gerrard in Benedict Cumberbatch film

Lucozade has launched an online film, narrated by Benedict Cumberbatch, showing footballer Steven Gerrard being "melted" in extremely hot temperatures.

Food and drink brands put on alert after Lucozade ad ban

Food and drink brands put on alert after Lucozade ad ban

Academics have urged advertisers to adhere to European Union rules when making health claims about food and drink, after the