Topic page for Lynx at Campaign UK

Campaign UK topic page, a collection of Lynx articles and analysis

Articles: 50 Results
This boy can? Lynx's repositioning in a fourth-wave feminist world

This boy can? Lynx's repositioning in a fourth-wave feminist world

Unilever-owned male grooming brand Lynx, known as Axe outside the UK, has relaunched for the second time in its history,

Lynx creates can coated with the blackest material on the planet

Lynx creates can coated with the blackest material on the planet

Lynx has produced a one-off edition of its Lynx Black spray coated with Vantablack, a material so dark its manufacturer

Lynx Black "bring the quiet" by Bartle Bogle Hegarty

Lynx Black "bring the quiet" by Bartle Bogle Hegarty

, Bartle Bogle Hegarty for Lynx

Lynx is trumpeting the virtues of understatement in a campaign for its Black grooming range.

72andSunny wins global Axe brief

72andSunny wins global Axe brief

Unilever has handed its non-roster agency 72andSunny Amsterdam a global brief for Axe after a competitive pitch.

Lynx "less effort, more style" by Bartle Bogle Hegarty

Lynx "less effort, more style" by Bartle Bogle Hegarty

, Bartle Bogle Hegarty for Unilever Lynx/Axe
Axe "Monday" and "Wednesday" by Bartle Bogle Hegarty

Axe "Monday" and "Wednesday" by Bartle Bogle Hegarty

, Bartle Bogle Hegarty for Unilever Lynx/Axe
Axe launches campaign against weekend-only users

Axe launches campaign against weekend-only users

Axe, the Unilever body spray brand known as Lynx in the UK, has released two films encouraging men to embrace

Lynx tells men not to leave love to fate

Lynx tells men not to leave love to fate

The story of two soulmates through the ages shows the difficulty of leaving love up to fate.

Axe "don't rely on fate" by Bartle Bogle Hegarty

Axe "don't rely on fate" by Bartle Bogle Hegarty

, Bartle Bogle Hegarty for Unilever Lynx/Axe
The new male perspective: Why brands must help to eradicate outdated ideas of manhood

The new male perspective: Why brands must help to eradicate outdated ideas of manhood

Gender roles are shifting in the UK as women's earnings rise. This requires an updated portrayal of young men from