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Topic page for MAA at Campaign UK
Campaign UK topic page, a collection of MAA articles and analysis
The five rules of successful client-agency relationships
Collaboration is the key to a successful client and agency dynamic, writes Mette Davis, director of digital and regional Innovation
Aviva's Jan Gooding helps found advertising LGBT leadership group
A leadership group has been set up for lesbian, gay, bisexual and transgender people in advertising called PrideAM, led by
ISBA's framework contracts are encouraging but fail to address tensions threatening industry
ISBA and the IPA have launched new framework contracts to help reflect the true way clients and agencies worked together
Tesco, Disney, Google and EE on the future of retail
Eight major brands, including Selfridges, Not On The High Street, Argos and Intel, look at what the biggest opportunities in
Beiersdorf postpones review after MAA criticisms of procedure
Beiersdorf has postponed a €2 million (£1.6 million) European below-the-line review, after the Marketing Agencies Association called for agencies to
The MAA view on the IPA Bellwether Report
Scott Knox, the managing director of the Marketing Agencies Associations, gives his view on the IPA Bellwether report.
Dyson, Amazon, Apple and Google voted most entrepreneurial brands
Dyson, Amazon, Google and Apple have been voted the most entrepreneurial of blue-chip companies by a panel of business experts.
Why the Govt plans on payments terms should go further
Scott Knox, the managing director of the Marketing Agencies Association (MAA), explains why he is concerned the government's plans on
MAA poaches ISBA's Patrick Woods
The Marketing Agencies Association has appointed Patrick Woods, a consultancy manager at ISBA, in the new role of director of
Iris and Cheil big winners at MAA Best Awards
Iris and Cheil picked up the big awards at the Marketing Agencies Association's Best Awards last night, taking home Agency
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