Topic page for MAA at Campaign UK

Campaign UK topic page, a collection of MAA articles and analysis

Articles: 33 Results
The five rules of successful client-agency relationships

The five rules of successful client-agency relationships

Collaboration is the key to a successful client and agency dynamic, writes Mette Davis, director of digital and regional Innovation

Aviva's Jan Gooding helps found advertising LGBT leadership group

Aviva's Jan Gooding helps found advertising LGBT leadership group

A leadership group has been set up for lesbian, gay, bisexual and transgender people in advertising called PrideAM, led by

ISBA's framework contracts are encouraging but fail to address tensions threatening industry

ISBA's framework contracts are encouraging but fail to address tensions threatening industry

ISBA and the IPA have launched new framework contracts to help reflect the true way clients and agencies worked together

Tesco, Disney, Google and EE on the future of retail

Tesco, Disney, Google and EE on the future of retail

Eight major brands, including Selfridges, Not On The High Street, Argos and Intel, look at what the biggest opportunities in

Beiersdorf postpones review after MAA criticisms of procedure

Beiersdorf postpones review after MAA criticisms of procedure

Beiersdorf has postponed a €2 million (£1.6 million) European below-the-line review, after the Marketing Agencies Association called for agencies to

The MAA view on the IPA Bellwether Report

The MAA view on the IPA Bellwether Report

Scott Knox, the managing director of the Marketing Agencies Associations, gives his view on the IPA Bellwether report.

Dyson, Amazon, Apple and Google voted most entrepreneurial brands

Dyson, Amazon, Apple and Google voted most entrepreneurial brands

Dyson, Amazon, Google and Apple have been voted the most entrepreneurial of blue-chip companies by a panel of business experts.

Why the Govt plans on payments terms should go further

Why the Govt plans on payments terms should go further

Scott Knox, the managing director of the Marketing Agencies Association (MAA), explains why he is concerned the government's plans on

MAA poaches ISBA's Patrick Woods

MAA poaches ISBA's Patrick Woods

The Marketing Agencies Association has appointed Patrick Woods, a consultancy manager at ISBA, in the new role of director of

Iris and Cheil big winners at MAA Best Awards

Iris and Cheil big winners at MAA Best Awards

Iris and Cheil picked up the big awards at the Marketing Agencies Association's Best Awards last night, taking home Agency