Topic page for MAA at Campaign UK

Campaign UK topic page, a collection of MAA articles and analysis

Articles: 37 Results
The five rules of successful client-agency relationships
November 26, 2015 by Mette Davis

The five rules of successful client-agency relationships

Collaboration is the key to a successful client and agency dynamic, writes Mette Davis, director of digital and regional Innovation

Aviva's Jan Gooding helps found advertising LGBT leadership group
September 03, 2015 by Gurjit Degun

Aviva's Jan Gooding helps found advertising LGBT leadership group

A leadership group has been set up for lesbian, gay, bisexual and transgender people in advertising called PrideAM, led by

ISBA's framework contracts are encouraging but fail to address tensions threatening industry
June 15, 2015 by Scott Knox

ISBA's framework contracts are encouraging but fail to address tensions threatening industry

ISBA and the IPA have launched new framework contracts to help reflect the true way clients and agencies worked together

Can experiential IP protect itself from plagiarism?
May 29, 2015 by Katie Deighton

Can experiential IP protect itself from plagiarism?

Event examines how agencies can protect themselves against the theft of creative ideas in the experiential industry.

Does the experiential pitching process need fixing?
May 15, 2015 by Katie Deighton

Does the experiential pitching process need fixing?

As the Marketing Agencies Association (MAA) releases a set of pitching guidelines following the AB InBev controversy, Event asks if

Tesco, Disney, Google and EE on the future of retail
April 14, 2015 by Staff

Tesco, Disney, Google and EE on the future of retail

Eight major brands, including Selfridges, Not On The High Street, Argos and Intel, look at what the biggest opportunities in

Beiersdorf postpones review after MAA criticisms of procedure
August 18, 2014 by Maisie McCabe

Beiersdorf postpones review after MAA criticisms of procedure

Beiersdorf has postponed a €2 million (£1.6 million) European below-the-line review, after the Marketing Agencies Association called for agencies to

The MAA view on the IPA Bellwether Report
July 18, 2014 by Scott Knox

The MAA view on the IPA Bellwether Report

Scott Knox, the managing director of the Marketing Agencies Associations, gives his view on the IPA Bellwether report.

Dyson, Amazon, Apple and Google voted most entrepreneurial brands
June 16, 2014 by Matthew Chapman

Dyson, Amazon, Apple and Google voted most entrepreneurial brands

Dyson, Amazon, Google and Apple have been voted the most entrepreneurial of blue-chip companies by a panel of business experts.

Why the Govt plans on payments terms should go further
June 09, 2014 by Scott Knox

Why the Govt plans on payments terms should go further

Scott Knox, the managing director of the Marketing Agencies Association (MAA), explains why he is concerned the government's plans on