Topic page for MCBD at Campaign UK

Campaign UK topic page, a collection of MCBD articles and analysis

Articles: 36 Results
Virgin Holidays: Lida's win consolidates its creative arrangements into M&C Saatchi Group

Lida wins brief for Virgin Holidays DM

Virgin Holidays has appointed Lida to handle its £5 million direct marketing account.

Andrew Gosling: seeks to improve TBWA's creative output

Gosling joins TBWA to improve process

TBWA\London has hired the former MCBD creative services director Andrew Gosling for the same role.

Brooke-Taylor is leaving Dare

Danny Brooke-Taylor quits Dare

Danny Brooke-Taylor, Dare's joint executive creative director, has resigned from the agency.

Ken Hoggins: moving to Bartle Bogle Hegarty

Ken Hoggins joins BBH to oversee Waitrose account

Bartle Bogle Hegarty has hired Ken Hoggins, the long-standing creative director on Waitrose, to head creative on the £25 million

Waitrose is moving its account to Now

Now lands £25m Waitrose

Waitrose's £25 million advertising account is poised to move into new agency Now, unveiled last week by founders John Townshend,

Burton's Foods: Cadbury Fingers ad

VCCP wins Burton's Foods advertising account

Burton's Foods has appointed VCCP to handle its consolidated advertising account.

Mitchells & Butler: to review its ad strategy

Mitchells & Butler reviews ad strategy

Mitchells & Butlers (M&B), the pub and restaurant-chain operator, is to review its ad agency roster and focus its marketing

Dare - new management line-up

Dare unveils new management team following merger with MCBD

Dare, the Cossette-owned agency created by the merger of MCBD's 77 staff and Dare's 189, has announced its management line-up.

Gregor Angus: president of EdC Europe

Cossette creates new holding company structure

The Canadian owner of UK agencies MCBD, Elvis and Dare is grouping them under the new international offering EdC, which

Hovis: campaign featuring 'go on lad' landed Grand Prix

MCBD wins top gongs in IPA Effectiveness awards haul

MCBD was crowned the "Effectiveness Company of the Year" after landing the Grand Prix at the 2010 IPA Effectiveness Awards