Topic page for MINI at Campaign UK

Campaign UK topic page, a collection of MINI articles and analysis

Articles: 67 Results
In pictures: Goodwood Festival of Speed 2017

In pictures: Goodwood Festival of Speed 2017

Goodwood Festival of Speed took place from 29 June to 2 July and featured activations from automotive brands such as

Behind the scenes: Mini's compact home at Milan's Salone del Mobil

Behind the scenes: Mini's compact home at Milan's Salone del Mobil

Automotive brand Mini has built a resource-conscious living area for furniture fair, Salone del Mobil, which takes place in Milan

Mini to stage installation at Milan's Salone del Mobile

Mini to stage installation at Milan's Salone del Mobile

Mini is partnering with New York architects SO-IL for an installation focusing on resource-conscious urban living within a minimal physical

BMW and MINI appoint TRO for Goodwood Festival activations

BMW and MINI appoint TRO for Goodwood Festival activations

Experiential agency TRO has been appointed by automotive brands BMW and Mini to deliver activations at Goodwood Festival of Speed

Purity eyes international expansion

Purity eyes international expansion

Brand experience and staffing agency Purity has restructured its management team as it looks to grow on an international scale.

Mini appoints Vista to deliver retail roadshow

Mini appoints Vista to deliver retail roadshow

Agency Vista will deliver a nationwide roadshow for automotive brand Mini to promote its Mini Clubman car.

Purity wins staffing contract at BMW and Mini

Purity wins staffing contract at BMW and Mini

Purity has been appointed as the official event staff supplier for BMW and Mini over the next three years, following

Mini taps into charity-shop chic with launch of Hipster Hatch

Mini taps into charity-shop chic with launch of Hipster Hatch

Mini is hoping to boost its appeal among post-irony trendsetters with the Hipster Hatch, a model available with Instagram-filtered windows,

Blog: Building 'real world' digital brand experiences

Blog: Building 'real world' digital brand experiences

Andrew Stothert from Brand Vista discusses how brands can maximise the positive effect of a 'real world' brand experience

Mini launches experiential pop-up in Silverburn

Mini launches experiential pop-up in Silverburn

Car brand Mini has opened a 6,000 square-foot experiential space in Glasgow shopping centre, Silverburn.