Topic page for Magnum at Campaign UK

Campaign UK topic page, a collection of Magnum articles and analysis

Articles: 15 Results
Unilever shrinks Magnum and Cornetto... Twitter cuts senior roles

Unilever shrinks Magnum and Cornetto... Twitter cuts senior roles

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Brands need to be more Superman and less Clark Kent

Brands need to be more Superman and less Clark Kent

With ad spend finally up to a record high brands need to make sure they are spending like a superhero,

Unilever gives London the 'Make My Magnum' treatment with personalised pop-up store

Unilever gives London the 'Make My Magnum' treatment with personalised pop-up store

The 'Make my Magmum' experience has arrived in London in the shape of a personalised Magnum-making pop-up store, as Florence

Tesco and Unilever partner on iBeacon Magnum ice cream app

Tesco and Unilever partner on iBeacon Magnum ice cream app

Tesco has partnered with Unilever to roll out iBeacon technology to 270 Tesco stores.

Magnum and Asos competition ad banned

Magnum and Asos competition ad banned

The ASA has banned an ad from Unilever and Asos, which promoted a competition that offered 25 winners a £5,000

Unilever: we're not used to a start-up mentality

Unilever: we're not used to a start-up mentality

Unilever's innovation project The Foundry has pushed the FMCG giant to start to 'think like a start-up' but it hasn't

Foster's, Lucozade and Magnum among few brands getting NPD right, says Nielsen

Foster's, Lucozade and Magnum among few brands getting NPD right, says Nielsen

Foster's, Mullerlight, Magnum, Lucozade and Oral-B, were among the mere seven brands out of 12,000 that have managed to get

Magnum beacon tech allows Londoners to 'get together' for ice cream

Magnum beacon tech allows Londoners to 'get together' for ice cream

Ice cream brand Magnum has unveiled a smartphone app that allows users to seek out friends in the local area

Channel 4 and Magnum Mini partner for 'sweet' 9pm film sponsorship

Channel 4 and Magnum Mini partner for 'sweet' 9pm film sponsorship

Magnum Mini has created a series of film-themed idents for its seven-figure sponsorship of the 9pm daily movie on Film4.

Magnum holds 'the biggest party on the internet' with snake-style game

Magnum holds 'the biggest party on the internet' with snake-style game

Unilever is to launch the fourth edition of its online Pleasure Hunt game to celebrate the 25th anniversary of its