Topic page for Market Data at Campaign UK

Campaign UK topic page, a collection of Market Data articles and analysis

Articles: 154 Results
Warring supermarket giants are forcing brands to hemorrhage profit

Warring supermarket giants are forcing brands to hemorrhage profit

More than half (60%) of brands stocked in supermarkets are losing money thanks to warring supermarket giants, according to a

How Apple and Nike outshine brands like Tesco with a defined proposition

How Apple and Nike outshine brands like Tesco with a defined proposition

In product-driven markets so much investment is ploughed into promotion that, often, the brand itself gets overlooked. Businesses need to

Four ways new Tesco UK CEO Matt Davies can wake the sleeping retail giant

Four ways new Tesco UK CEO Matt Davies can wake the sleeping retail giant

With brand scores plummeting, Tesco needs to prioritise improving consumer perception and start acting like a market leader to win

Consumer confidence at 8-year high says Nielsen but shoppers still 'pessimistic'

Consumer confidence at 8-year high says Nielsen but shoppers still 'pessimistic'

Consumer confidence is at its highest point in eight years, according to Nielsen's Consumer Confidence Index, but the overall mindset

Aldi overtakes Tesco in BrandZ Top 100 global brand value ranking

Aldi overtakes Tesco in BrandZ Top 100 global brand value ranking

Aldi has beaten the once meteoric Tesco in BrandZ's Top 100 Most Valuable Global Retail Brands ranking, becoming the globe's

M&S boss Marc Bolland: We are moving to a more 'connected' kind of communication

M&S boss Marc Bolland: We are moving to a more 'connected' kind of communication

Speaking at the retailer's results in London, Marc Bolland, M&S's chief executive, revealed marketing spend had increased year on year

Asda must learn lessons from Walmart before the dark clouds settle permanently

Asda must learn lessons from Walmart before the dark clouds settle permanently

Asda must inject some emotion into the brand and not be quick to dismiss tactical sales gimmicks to turnaround its

Asda takes 'no pride' in reporting 3.9% sales slide in 'turbulent' quarter

Asda takes 'no pride' in reporting 3.9% sales slide in 'turbulent' quarter

Asda has revealed sales nosedived by 3.9% in the first quarter of 2015, in a period of what CEO Andy

FMCG sales highest in Europe since 2008 - but UK volumes drop

FMCG sales highest in Europe since 2008 - but UK volumes drop

According to Nielsen, the volume of FMCG products sold across Europe is at the highest point since the company began

Study reveals Brits shun global giants in favour of home-grown brands

Study reveals Brits shun global giants in favour of home-grown brands

Kantar's annual 'Brand Footprint' study, which tracks the sale and purchase frequency of household products, has found British brands are