Topic page for Mars at Campaign UK

Campaign UK topic page, a collection of Mars articles and analysis

Articles: 59 Results
Mars Temptations' 'talking cat collar' lets cats put their feelings into words

Mars Temptations' 'talking cat collar' lets cats put their feelings into words

Ever wondered what your cat is trying to tell you? Cat treat brand Temptations, working with Adam & Eve/DDB, has

Don't eat Dolmio every day, warns Mars Food

Don't eat Dolmio every day, warns Mars Food

Mars Food will advise consumers that some of its products should only be eaten occasionally, as part of a health

Why Pepsi's Kola House 'hipster bar' is all branded up and nowhere to go

Why Pepsi's Kola House 'hipster bar' is all branded up and nowhere to go

Dominique Bonnafoux, senior strategist at Fitch, wonders if PepsiCo will live to regret launching its new 'hipster bar' brand-first.

Mars and Snickers bars recalled over plastic scare ... and more

Mars and Snickers bars recalled over plastic scare ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Honda sponsors AOL docu-series charting hopes and fears of Mars One finalists

Honda sponsors AOL docu-series charting hopes and fears of Mars One finalists

Honda has partnered with AOL's Engadget to create a series of interviews with the five 'uncommon' people hoping to take

Mars promotes UK head of food to global customer strategy role

Mars promotes UK head of food to global customer strategy role

Mars has promoted Emma Evison, the managing director of its food division, to the newly created role of global customer

Pedigree "the walk" by BBDO New York

Pedigree "the walk" by BBDO New York

, BBDO New York for Pedigree

Pedigree, the Mars-owned pet-care brand, has launched its global "feed the good" campaign in the US with an online spot

Fat dogs, LOL cats and endangered tigers - how Mars is navigating modern pet care

Fat dogs, LOL cats and endangered tigers - how Mars is navigating modern pet care

Mars Petcare UK marketing director Tom Lindley gives Marketing a snapshot of modern pet marketing - from riding the crest

Temptations pushes pet treats with bizarre online campaign

Temptations pushes pet treats with bizarre online campaign

Temptations, the Mars-owned pet care brand, is promoting its Snacky Mouse product with a surreal online film and a game

How important is Fairtrade for brands?

How important is Fairtrade for brands?

This week saw Fairtrade Fortnight kick off with Mars announcing that all cocoa used in the manufacture of its flagship