Topic page for Mattel at Campaign UK

Campaign UK topic page, a collection of Mattel articles and analysis

Articles: 35 Results
In pictures: Mattel Play! opens in Liverpool

In pictures: Mattel Play! opens in Liverpool

Mattel officially opened its Mattel Play! attraction in Liverpool on Tuesday (22nd March), which is the company's first branded site

Top five experiential stories of the week

Top five experiential stories of the week

South African Tourism, Pepsi Max Cherry and Lush Cosmetics all feature in our most read story list from the past

Netmums founder and ITV launch vlogging website for millennial mums

Netmums founder and ITV launch vlogging website for millennial mums

Netmums founder Siobhan Freegard has launched a vlogging website populated with content from millennial mums and backed by ITV.

Apple faces legal backlash over iPhone-disabling 'Error 53' code... and more

Apple faces legal backlash over iPhone-disabling 'Error 53' code... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Barbie and My Little Pony could team up in rumoured Mattel-Hasbro deal ... and more

Barbie and My Little Pony could team up in rumoured Mattel-Hasbro deal ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Is it too late to save Barbie?

Is it too late to save Barbie?

Barbie has needed a makeover for a long time, writes Rick Hirst, CEO of Mcgarrybowen.

Barbie now comes 'curvy' and 'petite' in move to combat body fascism... and more

Barbie now comes 'curvy' and 'petite' in move to combat body fascism... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Breakfast Briefing: Kids' toys hacked, UberPool arrives in London, Samsung replaces mobile boss

Breakfast Briefing: Kids' toys hacked, UberPool arrives in London, Samsung replaces mobile boss

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

Net-a-Porter, Mattel and Moschino launch fashion Barbie

Net-a-Porter, Mattel and Moschino launch fashion Barbie

Moschino is launching its spring collection in miniature for a limited edition Barbie that will be available on Net-a-Porter from

Mattel to open branded entertainment attraction in Liverpool

Mattel to open branded entertainment attraction in Liverpool

Toy manufacturer Mattel is to open its first European branded attraction in Liverpool.