Topic page for McCann Erickson at Campaign UK

Campaign UK topic page, a collection of McCann Erickson articles and analysis

Articles: 120 Results
Imagination hires strategy lead for Ford account

Imagination hires strategy lead for Ford account

Creative agency Imagination has hired Lorenzo Foffani as its strategy lead for the Ford business in EMEA.

British consumers fear Facebook is making them fat

British consumers fear Facebook is making them fat

One in 10 UK-based consumers believe that Facebook is adversely affecting their health, according to new research.

McCann out of global HSBC pitch

McCann out of global HSBC pitch

McCann Erickson is out of the pitch for HSBC's £400m global advertising business, which it said was due to pitching

Subway pushes '5-a-day' message in new campaign

Subway pushes '5-a-day' message in new campaign

Subway is looking to further extend its marketing focus on healthy eating with a £1m push to raise awareness that

How truthfulness influences voting and purchase decisions

How truthfulness influences voting and purchase decisions

Almost 50% of global consumers say that brands are less truthful than they were 20 years ago, writes Rodney Collins,

Pokerstars 'I'm not Rafa' by McCann Erickson Barcelona

Pokerstars 'I'm not Rafa' by McCann Erickson Barcelona

A new online film for Pokerstars features the tennis player Rafael Nadal trying to pass himself off as a receptionist

B&Q reviews £40m ad account

B&Q reviews £40m ad account

B&Q is reviewing is estimated £40m advertising account, currently handled by McCann London.

Tiger Airlines 'good to go' by McCann Erickson Melbourne

Tiger Airlines 'good to go' by McCann Erickson Melbourne

McCann Erickson Melbourne has created a campaign for Tiger Airlines.

School Reports 2012: McCann Erickson

School Reports 2012: McCann Erickson

McCann Erickson was accused of being asleep in its last school report. In 2011, despite some high-profile hirings and a

Top 100 creative agencies 2012

Top 100 creative agencies 2012

With market conditions as tough as ever, Bob Willott looks at how agencies are attempting to stay afloat and swim