Topic page for McVities at Campaign UK

Campaign UK topic page, a collection of McVities articles and analysis

Articles: 13 Results
In pictures: McVitie's hits the road in branded ice cream van

In pictures: McVitie's hits the road in branded ice cream van

United Biscuits brand McVities is celebrating the launch of its limited edition range of ice creams by distributing samples to

McVitie's "flying squirrel" by Grey London

McVitie's "flying squirrel" by Grey London

The latest iteration of the McVitie's "sweeet" campaign continues the fail-safe formula of combining a cute animals with a retro

McVitie's offers cuddly toys as part of 'Sweeet' campaign

McVitie's offers cuddly toys as part of 'Sweeet' campaign

McVitie's, the brand owned by United Biscuits, is offering customers the chance to win a cuddly toy as part of

McVitie's launches 'cutest ever' ad in first Christmas campaign for 32 years

McVitie's launches 'cutest ever' ad in first Christmas campaign for 32 years

United Biscuits-owned McVitie's has launched the "cutest ever Christmas ad", making up for lost time as it's the first Christmas

McVitie's Victoria rolls out first Christmas ad for 32 years

McVitie's Victoria rolls out first Christmas ad for 32 years

McVitie's, the biscuit brand owned by United Biscuits, has launched its first Christmas ad in more than three decades for

Jaffa Cakes and Twiglets owner United Biscuits snapped up for £2bn by Turkish food group

Jaffa Cakes and Twiglets owner United Biscuits snapped up for £2bn by Turkish food group

Jaffa Cakes and McVities brand owner United Biscuits has been acquired by Turkish food group Yildiz for a reported £2bn.

The value of emotional ads: why dancing ponies and singing kittens are here to stay

The value of emotional ads: why dancing ponies and singing kittens are here to stay

Three's moon-walking pony and the McVitie's kittens may seem bizarre, but their emotional impact is worth a thousand words and

United Biscuits splits business into two

United Biscuits splits business into two

United Biscuits (UB) has confirmed that it's splitting its UK business into two, dividing it into a biscuits and a

M&A activity tipped to rise in food and beverage sector

M&A activity tipped to rise in food and beverage sector

Burger King's sale to a Brazilian private equity company and Blackstone's expected sell-off of the McVities brand will be followed

Campbell Soup gears up for bid of United Biscuits

Campbell Soup gears up for bid of United Biscuits

Campbell Soup Company, the US food giant which owns Campbell Soup, is gearing up to make a £1.5bn break-up