Topic page for Media360 at Campaign UK

Campaign UK topic page, a collection of Media360 articles and analysis

Articles: 93 Results

A look back at Media360 2015

A look back at Media360 which took place in Brighton on 4-5 June 2015.

Mark Howe, the managing director for agency sales in north and central Europe at Google

Media360: 'Consumers should be reminded of value exchange of ads'

Adland needs to promote the value exchange that consumers often forget about, Mark Howe, the managing director for agency sales

 Alfie Deyes: the YouTube vlogger behind PointlessBlog

Media360: Authenticity key in brand/vlogger partnerships, says Alfie Deyes

Brand link-ups with vloggers do not jeopardise audience figures as long as YouTube stars understand the importance of authenticity, according

Nick Baughan: the chief executive at Maxus

Media360: Barclays has moved from 'sales pitch' to content

Barclays has replaced the "good old sales pitch" with a clear process for how to push out editorial content.

The Mirror's Embley (l) in conversation with Campaign's Beale

Media360: The Mirror has no plans for a paywall

Mirror Group Newspapers has no plans to put its content behind a paywall, according to Lloyd Embley, the group editor-in-chief

Claire Harrison-Church: vice president for marketing and own brand at Asda

Media360: Asda spent a lot of money shouting at customers

Asda wasted money shouting at customers who weren't listening, according to Claire Harrison-Church, the vice president for marketing and own

Just a week to go until Media 360 hits the beach

The countdown has now began to the annual gathering of the most influential brand, agency and media leaders in the

Lindsay Pattison: Maxus chief executive gives her views at Media360

Media360: Lindsay Pattison on retaining talent

Lindsay Pattison, the UK chief executive of Maxus and chair of Media360, explained the importance of events such as Media360

Claire Enders: the chief executive of Enders Analysis

Media360: Media is 'not a zero-sum game' says Claire Enders

Advertisers must remember that FMCG consumers live a "multi-layered existence" using up to 15 types of media a day, argues