Topic page for Microsoft at Campaign UK

Campaign UK topic page, a collection of Microsoft articles and analysis

Articles: 143 Results
Lessons in creative storytelling from Punchdrunk's founder

Lessons in creative storytelling from Punchdrunk's founder

"We are on the cusp of a new boom in storytelling," according to Felix Barrett, founder and artistic director of

Brand bots on Facebook will need empathy and humanity to work

Brand bots on Facebook will need empathy and humanity to work

The robots are well and truly on the march, with their herald Mark Zuckerberg (and pretty much every digital media

Microsoft launches AI chatbot that talks like a Millennial...and more

Microsoft launches AI chatbot that talks like a Millennial...and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Microsoft sets out to celebrate female invention in uplifting 'woman made' ad

Microsoft sets out to celebrate female invention in uplifting 'woman made' ad

Social video expert Be On reviews Microsoft's spot for International Women's Day - 'What are you going to make?'

Burberry to dress Adele on her world tour ... and more

Burberry to dress Adele on her world tour ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Boots bows to consumer pressure over 'sexist pricing' of women's toiletries

Boots bows to consumer pressure over 'sexist pricing' of women's toiletries

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Barbie now comes 'curvy' and 'petite' in move to combat body fascism... and more

Barbie now comes 'curvy' and 'petite' in move to combat body fascism... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Microsoft makes peace with Apple for Christmas ad

Microsoft makes peace with Apple for Christmas ad

Microsoft has shot a feel-good ad featuring scores of its employees standing outside an Apple store in New York, singing

Xbox "Rise of the Tomb Raider: survival billboard" by McCann London

Xbox "Rise of the Tomb Raider: survival billboard" by McCann London

, McCann Erickson London for Microsoft

In a campaign reminiscent of "touch the truck" competitions, Xbox challenged eight contestants to survive 24 hours on a billboard

What were they thinking? 5 big brand products that went down the drain

What were they thinking? 5 big brand products that went down the drain

Coca-Cola, Apple and Colgate are all seemingly brands that know their audience, strengths and purpose. Despite each having strong histories