Topic page for Mindshare at Campaign UK

Campaign UK topic page, a collection of Mindshare articles and analysis

Articles: 343 Results
Connected tortillas and educational hairspray: living with the Internet of Things

Connected tortillas and educational hairspray: living with the Internet of Things

The Internet of Things, like virtual reality, artificial intelligence and robots, has been high on the agenda at tech conferences

Marmite targets students with freshers' week tour

Marmite targets students with freshers' week tour

Unilever condiment brand Marmite is touring universities throughout the country with sampling activity, promoting its #CantGoWrong campaign.

M&S enters the world of VR with Loft Homeware tour

M&S enters the world of VR with Loft Homeware tour

Marks & Spencer (M&S) has devised an activation that features both Oculus Rift and Leap Motion virtual reality (VR) to

Event's guide to Cannes Lions

Event's guide to Cannes Lions

The Cannes Lions Festival of Creativity kicked off yesterday (21 June) with a programme full of experiences for event profs

In pictures: Magnum launches Pink and Black with Regent Street party

In pictures: Magnum launches Pink and Black with Regent Street party

Unilever brand Magnum transformed Regent Street into a traffic-free party zone on Sunday (31 May) to celebrate the launch of

Agencies need to make more use of audience insight, says Mark Creighton

Agencies need to make more use of audience insight, says Mark Creighton

The creative and communications process of a campaign needs to be informed by the audience, according to Mark Creighton, the

Mazda backs ad-funded documentary on Sky 2 with Richard Parks

Mazda backs ad-funded documentary on Sky 2 with Richard Parks

Mazda, the car manufacturer, has funded a documentary about an eight-hour endurance race run by Mission Motorsport, the wounded veterans'

Facebook creates first British TV campaign

Facebook creates first British TV campaign

Facebook has begun a TV and outdoor campaign in the UK, boasting of the social media site's ability to help

Facebook creates first British TV campaign

Facebook creates first British TV campaign

Facebook has begun a TV and outdoor campaign in the UK, boasting of the social media site's ability to help

Unilever reviews £3bn global media

Unilever reviews £3bn global media

Unilever, the owner of Dove and Flora, is reviewing its £3 billion global media account.