Topic page for Mini at Campaign UK

Campaign UK topic page, a collection of Mini articles and analysis

Articles: 35 Results
Mini taps into charity-shop chic with launch of Hipster Hatch

Mini taps into charity-shop chic with launch of Hipster Hatch

Mini is hoping to boost its appeal among post-irony trendsetters with the Hipster Hatch, a model available with Instagram-filtered windows,

5 design classics: when form (almost) meets function

5 design classics: when form (almost) meets function

The industrial designer's Holy Grail is the perfect equilibrium between form and function. But while it is doggedly sought, it

Mini creates nine-screen interactive film to promote 'most powerful' car to date

Mini creates nine-screen interactive film to promote 'most powerful' car to date

Mini has created a nine-screen digital interactive experience to promote the launch of its most powerful Mini to date -

Five brands that epitomise 'modern Britain'

Five brands that epitomise 'modern Britain'

Ben Essen, head of planning, iris Worldwide has selected five brands that are succesfully showing what modern Britain is, and

Selfridges and Mini partner for chauffeured shopping service

Selfridges and Mini partner for chauffeured shopping service

Selfridges and Mini have partnered to offer shoppers a free ride home from Selfridges's flagship Oxford Street store over the

BMW unveils Mini exhibition to celebrate 'illustrious' British heritage

BMW unveils Mini exhibition to celebrate 'illustrious' British heritage

BMW is unveiling a temporary exhibition for its Mini in Munich on Thursday to celebrate 55 years of Mini history,

Mini charges Dutch agency with developing its British social media voice

Mini charges Dutch agency with developing its British social media voice

Mini, the British car marque, has appointed the Dutch agency Kingsday to its global social marketing account.

Mini on how lifestyle hacking made visiting dealerships preferable to visiting dentists

Mini on how lifestyle hacking made visiting dealerships preferable to visiting dentists

Brands should "bake participation" into marketing activity to fully engage consumers, said Mini's head of brand communications at London's Advertising

Mini "new original" by Iris Worldwide

Mini "new original" by Iris Worldwide

, Iris for Mini
Mini ad banned for encouraging dangerous driving

Mini ad banned for encouraging dangerous driving

Mini has had an outdoor ad banned by the Advertising Standards Agency for being irresponsible and likely to encourage dangerous