Topic page for Mobile Phones at Campaign UK

Campaign UK topic page, a collection of Mobile Phones articles and analysis

Articles: 1720 Results
Thinking small: Why mobile shouldn't constrain creativity

Thinking small: Why mobile shouldn't constrain creativity

There's significant correlation between ROI and good mobile creative, as long as brands rethink their approach to mobile advertising, writes

Vodafone launches contest for CRM brief

Vodafone launches contest for CRM brief

Vodafone, the mobile phone network, is on the hunt for an agency to handle customer relationship marketing.

Cannes hosts marriage of old and new media

Cannes hosts marriage of old and new media

Amid the bravado and one-upmanship along the Croisette, the Daily Mail and Snapchat stole the show.

Mobile brand kicks off creative review

Mobile brand kicks off creative review

Kazam, the mobile phone manufacturer, is on the hunt for a creative agency to promote the brand in "key markets"

Why vertical video is having the last laugh

Why vertical video is having the last laugh

You know how you're constantly looking at your phone, whether chatting online, using it to watch videos or window-shop? So

Breakfast Briefing: Apple Music 'confusing' and 'complicated', Ocado mulls Waitrose deal

Breakfast Briefing: Apple Music 'confusing' and 'complicated', Ocado mulls Waitrose deal

Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today

Microsoft to shift display and mobile ad sales to AOL

Microsoft to shift display and mobile ad sales to AOL

Microsoft is to hand over all management and responsibility of its global ad sales to AOL.

The rise of the machines and the future of humanity

The rise of the machines and the future of humanity

The average marketer may have embarked for Cannes with ambitions to better master their creative strategy, but James A Whittaker,

Verizon buyout of AOL could be completed this week, media teams ready to scale

Verizon buyout of AOL could be completed this week, media teams ready to scale

Verizon's $4.4 billion acquisition of AOL could be completed as early as this week, according to sources, and AOL's head

Gorman and MacCallum to lead judges of Media Week Awards 2015

Gorman and MacCallum to lead judges of Media Week Awards 2015

Rosemary Gorman, group ad director at Mail Newspapers, and Ali MacCallum, chief executive of Omnicom's M2M, will take the lead