Topic page for Mobile Phones at Campaign UK

Campaign UK topic page, a collection of Mobile Phones articles and analysis

Articles: 1720 Results
Cross-screen content: brands are rethinking their approach to mobile advertising

Thinking small: Why mobile shouldn't constrain creativity

There's significant correlation between ROI and good mobile creative, as long as brands rethink their approach to mobile advertising, writes

Vodafone: AIS holds account

Vodafone launches contest for CRM brief

Vodafone, the mobile phone network, is on the hunt for an agency to handle customer relationship marketing.

Jutkowitz, Spiegel, Steinberg, Sorrell (l-r): announced the launch of a content agency, Truffle Pig (copyright AD)

Cannes hosts marriage of old and new media

Amid the bravado and one-upmanship along the Croisette, the Daily Mail and Snapchat stole the show.

Kazam: previous campaign was banned by the ASA

Mobile brand kicks off creative review

Kazam, the mobile phone manufacturer, is on the hunt for a creative agency to promote the brand in "key markets"

Why vertical video is having the last laugh

You know how you're constantly looking at your phone, whether chatting online, using it to watch videos or window-shop? So

Apple Music: a good start, but too complicated

Breakfast Briefing: Apple Music 'confusing' and 'complicated', Ocado mulls Waitrose deal

Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today

MSN homepage: Microsoft strikes ad sales deal with AOL

Microsoft to shift display and mobile ad sales to AOL

Microsoft is to hand over all management and responsibility of its global ad sales to AOL.

The rise of the machines and the future of humanity

The average marketer may have embarked for Cannes with ambitions to better master their creative strategy, but James A Whittaker,

Graham Moysey: head of international at AOL

Verizon buyout of AOL could be completed this week, media teams ready to scale

Verizon's $4.4 billion acquisition of AOL could be completed as early as this week, according to sources, and AOL's head

Omnicom's MacCallum and Mail's Gorman to lead judges of the Media Week Awards 2015

Gorman and MacCallum to lead judges of Media Week Awards 2015

Rosemary Gorman, group ad director at Mail Newspapers, and Ali MacCallum, chief executive of Omnicom's M2M, will take the lead