Topic page for Mobile World Congress at Campaign UK

Campaign UK topic page, a collection of Mobile World Congress articles and analysis

Articles: 21 Results
Global viewpoint from Barcelona: Google's Black on MWC

Global viewpoint from Barcelona: Google's Black on MWC

The last bleary-eyed attendee has probably just about got their blood sangria levels back to normal, and Mobile World Congress

Mobile World Congress 2016: five key takeaways

Mobile World Congress 2016: five key takeaways

Ben Phillips, MediaCom's global head of mobile, explains what brands need to do in order to develop their mobile approach.

Mobile World Congress players would like Facebook alternatives

Mobile World Congress players would like Facebook alternatives

Mark Zuckerberg's Mobile World Congress appearance kicked off a debate among delegates about his company's mobile ad market dominance and

Mobile World Congress day three: the network capacity crunch

Mobile World Congress day three: the network capacity crunch

The battle to upgrade mobile infrastructure with 5G will take time. MediaCom's global head of mobile explains how consumers and

Mobile World Congress: why every brand should become a tech brand

Mobile World Congress: why every brand should become a tech brand

To prepare for the Internet of Things, all brands can and should be a technology brand, says Manning Gottlieb OMD's

Mobile World Congress day two: life beyond the handset

Mobile World Congress day two: life beyond the handset

Mobile is more than just iPhones and S7s. MediaCom's global head of mobile explores the latest devices.

Three's CMO defends ad-blocking as industry row kicks off

Three's CMO defends ad-blocking as industry row kicks off

Consumers, rather than money, are the key motivator for Three beginning to block ads at the network level, according to

Native ads in Europe to grow by 156 per cent

Native ads in Europe to grow by 156 per cent

Native ads are due to grow by 156 per cent in Europe over the next five years, reaching €13.2 billion

Five key takeaways from Mark Zuckerberg on the future of connectivity

Five key takeaways from Mark Zuckerberg on the future of connectivity

Mark Zuckerberg emphasised the explosion of video on Facebook during his keynote speech at Mobile World Congress, and said consumers

Welcome to virtual Barcelona: Mobile World Congress day one reviewed

Welcome to virtual Barcelona: Mobile World Congress day one reviewed

Day one of Mobile World Congress saw visitors transported into a world of virtual reality, as the big guns began