Topic page for Mondelez at Campaign UK

Campaign UK topic page, a collection of Mondelez articles and analysis

Articles: 44 Results
Cadbury adopts new Coke-like tagline 'Tastes like this feels'

Cadbury adopts new Coke-like tagline 'Tastes like this feels'

Cadbury has replaced its 'Free the joy' slogan with 'Tastes like this feels', with the tagline appearing in a new

Oreo launches animated 'Open up' global ad campaign

Oreo launches animated 'Open up' global ad campaign

Oreo believes that, if we begin to open ourselves up, we'll make more meaningful connections and discover that we have

Breakfast Briefing: Mondelez tax outrage, Tesco Christmas push, Uber and Airbnb investigation

Breakfast Briefing: Mondelez tax outrage, Tesco Christmas push, Uber and Airbnb investigation

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

Mondelez wants to use behavioural science to nudge people to snack 'mindfully'

Mondelez wants to use behavioural science to nudge people to snack 'mindfully'

Mary Barnard, president for Northern Europe at Mondelez said the company wants to "nudge" people into snacking mindfully rather than

Oreo reawakens the UK's inner child in Wonderfilled campaign

Oreo reawakens the UK's inner child in Wonderfilled campaign

Oreo is encouraging Brits to release their inner child and set wonder loose in a new campaign to promote its

Ritz Crisp & Thin "Puttin' On The Ritz" by Mother

Ritz Crisp & Thin "Puttin' On The Ritz" by Mother

, Mother for Mondelēz

With the exception of a tactical ad in 2014, Ritz hasn't bothered advertising in the UK for 30 years.

Why Mondelez is bringing Ritz into the 21st century with ad featuring American jazz

Why Mondelez is bringing Ritz into the 21st century with ad featuring American jazz

Mondelez is embarking on Ritz's first fully integrated marketing campaign for 30 years. Marketing chief for biscuits and savoury snacks

Agency or algorithm: will all brands go in-house with programmatic?

Agency or algorithm: will all brands go in-house with programmatic?

After a couple of days to reflect, re-hydrate and generally recombobulate, Marketing looks at a recurring theme from the ad

Mondelez bets big on fast-growing Facebook video

Mondelez bets big on fast-growing Facebook video

Mondelez has backed Facebook's fast-growing video platform, renewing an existing partnership with the social media site to focus on creative

Cadbury owner Mondelez in deal to let people buy products via online ads

Cadbury owner Mondelez in deal to let people buy products via online ads

Mondelez International has signed an agreement with online purchase specialists ChannelSight that will let consumers easily buy brands such as