Topic page for Mr Kipling at Campaign UK

Campaign UK topic page, a collection of Mr Kipling articles and analysis

Articles: 26 Results
In pictures: Mr Kipling's giant prize dispensing cake

In pictures: Mr Kipling's giant prize dispensing cake

Mr Kipling's oversized pink-coloured cake took over both Westfield London (6-7 October) and Manchester's Trafford Centre (9-10 October) last week.

Top five experiential stories of the week

Top five experiential stories of the week

Range Rover, Mr Kipling and Moonpig feature in our most read experiential stories this week.

Weekender: Mr Kipling, Laurent-Perrier and Thorpe Park's Fright Nights

Weekender: Mr Kipling, Laurent-Perrier and Thorpe Park's Fright Nights

This weekend sees Mr Kipling take its Fabulous Fancy cake to Manchester, Laurent-Perrier deliver a food tour of north London,

Mr Kipling lands giant cake in Westfield

Mr Kipling lands giant cake in Westfield

Mr Kipling positioned an oversized version of its Fabulous Fancy product within the Atrium area of Westfield London yesterday (6

Brands need to be more Superman and less Clark Kent

Brands need to be more Superman and less Clark Kent

With ad spend finally up to a record high brands need to make sure they are spending like a superhero,

Mr Kipling rolls out campaign featuring 'angel-cake dog'

Mr Kipling rolls out campaign featuring 'angel-cake dog'

Premier Foods will kick off a TV campaign today, featuring an animated dog made from cakes. It is the second

Classic election poster gets Mr Kipling 'cakeover'

Classic election poster gets Mr Kipling 'cakeover'

Mr Kipling is to mark the final week of the General Election campaign with a nod to the Tories' classic

JWT London creates edible poster for Mr Kipling

JWT London creates edible poster for Mr Kipling

Agency JWT London debuted an edible poster for baked goods brand Mr Kipling yesterday (4 September), made entirely of cake.

Mr Kipling creates 'world's first' poster made of cake

Mr Kipling creates 'world's first' poster made of cake

Mr Kipling has created what it claims to be the first billboard made entirely of cake, as part of its

Mr Kipling launches pink elephant TV campaign

Mr Kipling launches pink elephant TV campaign

Mr Kipling, the baked goods brand owned by Premier Foods, uses a giant pink elephant to make its point that