Topic page for Nike at Campaign UK

Campaign UK topic page, a collection of Nike articles and analysis

Articles: 174 Results
FA calls on shirt sponsor Nike to design different kit for girls

FA calls on shirt sponsor Nike to design different kit for girls

The Football Association (FA) is pressuring England shirt sponsor Nike to make a football kit that is different for girls

Nike likens French footballer Matuidi's career to exploding star in YouTube ad

Nike likens French footballer Matuidi's career to exploding star in YouTube ad

Nike has launched a 90-second video ad on YouTube that depicts the rise of French football star Blaise Matuidi, with

Nike's female focus pushes marketing spend to $804m

Nike's female focus pushes marketing spend to $804m

Nike's stated ambition of turning women's sportswear into an $11bn business by 2020 is impacting its marketing budget, with spend

Nike shares fall on growth concerns...and more

Nike shares fall on growth concerns...and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Nike+ app to relaunch as online store offering users exclusive product access

Nike+ app to relaunch as online store offering users exclusive product access

Nike will offer users of its Nike+ training app exclusive access to its products as it seeks to drive uptake

Nike unveils self-lacing trainer HyperAdapt 1.0 ... and more

Nike unveils self-lacing trainer HyperAdapt 1.0 ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

The Public Reacts: Have Maria Sharapova's sponsors treated her fairly?

The Public Reacts: Have Maria Sharapova's sponsors treated her fairly?

Brands such as Nike, Porsche and Tag Heuer have been quick to distance themselves from tennis star Maria Sharapova, following

Gen Z consumers construct identities through Apple, Topshop and...Tesco

Gen Z consumers construct identities through Apple, Topshop and...Tesco

A consumer's favourite brands are often highly reflective of how they see themselves, and the companies young Brits feel the

Nike suspends relationship with Maria Sharapova ... and more

Nike suspends relationship with Maria Sharapova ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Why Pepsi's Kola House 'hipster bar' is all branded up and nowhere to go

Why Pepsi's Kola House 'hipster bar' is all branded up and nowhere to go

Dominique Bonnafoux, senior strategist at Fitch, wonders if PepsiCo will live to regret launching its new 'hipster bar' brand-first.