Topic page for OTC Drugs at Campaign UK

Campaign UK topic page, a collection of OTC Drugs articles and analysis

Articles: 116 Results
Breakfast Briefing: Unilever buys Dermalogica, Iron Maiden singer to relaunch Air Djibouti

Breakfast Briefing: Unilever buys Dermalogica, Iron Maiden singer to relaunch Air Djibouti

Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today

P&G boss: we must nail the brand promise

P&G boss: we must nail the brand promise

Procter & Gamble chief executive Alan Lafley has admitted the company has lost its way by chasing competitors, and has

Nurofen tracks tweets and Google Searches to challenge perception on headaches

Nurofen tracks tweets and Google Searches to challenge perception on headaches

Nurofen has mined tweets and Google searches to discover what people blame headaches on in its latest campaign.

Agencies line up for Benecol UK business

Agencies line up for Benecol UK business

E-cigarette brand launches with Reservoir Dogs pastiche

E-cigarette brand launches with Reservoir Dogs pastiche

Production company DHP has created a film for new e-cigarette brand 7Stripe, playing on a torture scene from Quentin Tarantino

ASA bans Vitabiotics ads over health claims

ASA bans Vitabiotics ads over health claims

The Advertising Standards Authority (ASA) has banned a TV ad for Vitabiotics, the vitamin supplements brand, after complaints references to

P&G marketer moves to Johnson & Johnson amid senior management shake-up

P&G marketer moves to Johnson & Johnson amid senior management shake-up

Johnson & Johnson has appointed former P&G marketer Yana Ignatova as head of marketing for Northern Europe, amid a raft

The Corner wins £15m Omega Pharma brief

The Corner wins £15m Omega Pharma brief

Omega Pharma, the over-the-counter healthcare company, has appointed The Corner to its £15 million creative account.

Unilever Foundry challenges start-ups on kids' nutrition, hygiene and water-saving

Unilever Foundry challenges start-ups on kids' nutrition, hygiene and water-saving

Hand-washing, home-cleaning and water-saving solutions are among the six briefs unveiled by Unilever in an open challenge to start-ups to

GSK refreshes corporate sites in wider brand refocus

GSK refreshes corporate sites in wider brand refocus

GlaxoSmithKline is giving its corporate sites a makeover, in what it views as a key step towards bolstering the company's