Topic page for Pepsi at Campaign UK

Campaign UK topic page, a collection of Pepsi articles and analysis

Articles: 111 Results
July 05, 2017 by Alison Ledger

Global: Pepsi Max Vanilla creates pop-up dining experience

To mark the recent launch of Pepsi Max Vanilla, the brand created The Vanilla Kitchen, a three-day pop-up dining experience

April 04, 2017 by Hannah Ellison

Pepsi and Aquafina unveil plans for 2017 baseball season

Drinks brands Pepsi and Aquafina have unveiled plans to activate throughout the 2017 baseball season, promising to deliver unique fan

The opening ceremony will take place on 28 May, at Stadio Giuseppe Meazza in Milan, Italy
May 04, 2016 by Michelle Perrett

Global: Pepsi presents Alicia Keys at Uefa Champions League Final

Pepsi will be presenting a live music performance from Alicia Keys as part of the opening ceremony of the Uefa

Fitch's Dominique Bonnafoux: Pepsi's jumped the shark with its hipster-targeted cafe
March 07, 2016 by Dominique Bonnafoux

Why Pepsi's Kola House 'hipster bar' is all branded up and nowhere to go

Dominique Bonnafoux, senior strategist at Fitch, wonders if PepsiCo will live to regret launching its new 'hipster bar' brand-first.

February 15, 2016 by Ben Bold

10 reasons why Snapchat is the platform du jour for brands

The term 'unique' is thrown around with such abandon that it has lost much of its meaning.

Pepsi: marketing investment helped drive strong results
February 12, 2016 by Ben Bold

Pepsi's brand and marketing investment boosts profit in turbulent market... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

The space will feature a music venue, as well as a bar, restaurant and lounge
February 03, 2016 by Katie Deighton

Pepsi to open branded events space in NYC's Meatpacking District

Soft drinks brand Pepsi has announced experiential plans for a series of hospitality and events spaces, with the first flagship

Pepsi: partners with licensing firm for China smartphone project
October 14, 2015 by Shona Ghosh

Breakfast Briefing: Pepsi launching a smartphone, Snapchat ditches Snap Channel, Diageo wine sell-off

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

Red Bull's Soapbox Races aimed to give participants the best experience of their lives
October 13, 2015 by Georgi Gyton

Brand experiences in the social era

The key thing for brands in the social era "is not to be 'on' social, but to 'be' social", advised

Space race: brands in space are an astronaut's "nightmare", says astronomer
August 28, 2015 by Shona Ghosh

KitKat, Red Bull and Confused.com: the brand space race

The commercialisation of space is inevitable, argues British astronomer Chris Impey, and it's big brand founders like Richard Branson, Elon