Topic page for Pepsi at Campaign UK
Campaign UK topic page, a collection of Pepsi articles and analysis
Dominique Bonnafoux, senior strategist at Fitch, wonders if PepsiCo will live to regret launching its new 'hipster bar' brand-first.
The term 'unique' is thrown around with such abandon that it has lost much of its meaning.
Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.
Breakfast Briefing: Pepsi launching a smartphone, Snapchat ditches Snap Channel, Diageo wine sell-off
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.
The commercialisation of space is inevitable, argues British astronomer Chris Impey, and it's big brand founders like Richard Branson, Elon
Soft drinks are slowly fizzing out of popularity. Is the quantified self phenomenon to blame?
The soft drinks giant has removed aspartame from Diet Pepsi in the US in response to growing consumer concern over
John Sculley, former Apple and Pepsi CEO, denies sacking Steve Jobs, relishes the moment Pepsi marketing surpassed Coca-Cola and believes
Coca-Cola and the NBA (National Basketball Association) have ended their 28-year marketing partnership, with rival Pepsi taking over sponsorship of
Coca-Cola has been named the world's top brand by global marketing intelligence firm Warc, while Unilever has won the number-one
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