Topic page for Pepsi at Campaign UK

Campaign UK topic page, a collection of Pepsi articles and analysis

Articles: 45 Results
Why Pepsi's Kola House 'hipster bar' is all branded up and nowhere to go

Why Pepsi's Kola House 'hipster bar' is all branded up and nowhere to go

Dominique Bonnafoux, senior strategist at Fitch, wonders if PepsiCo will live to regret launching its new 'hipster bar' brand-first.

10 reasons why Snapchat is the platform du jour for brands

10 reasons why Snapchat is the platform du jour for brands

The term 'unique' is thrown around with such abandon that it has lost much of its meaning.

Pepsi's brand and marketing investment boosts profit in turbulent market... and more

Pepsi's brand and marketing investment boosts profit in turbulent market... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Breakfast Briefing: Pepsi launching a smartphone, Snapchat ditches Snap Channel, Diageo wine sell-off

Breakfast Briefing: Pepsi launching a smartphone, Snapchat ditches Snap Channel, Diageo wine sell-off

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

KitKat, Red Bull and Confused.com: the brand space race

KitKat, Red Bull and Confused.com: the brand space race

The commercialisation of space is inevitable, argues British astronomer Chris Impey, and it's big brand founders like Richard Branson, Elon

Is the 'quantified self' phenomenon affecting brands like Coke and Pepsi?

Is the 'quantified self' phenomenon affecting brands like Coke and Pepsi?

Soft drinks are slowly fizzing out of popularity. Is the quantified self phenomenon to blame?

Pepsi removes aspartame from diet cola - but only in US

Pepsi removes aspartame from diet cola - but only in US

The soft drinks giant has removed aspartame from Diet Pepsi in the US in response to growing consumer concern over

Former Apple CEO John Sculley on Steve Jobs, noble causes and creating the Pepsi Challenge

Former Apple CEO John Sculley on Steve Jobs, noble causes and creating the Pepsi Challenge

John Sculley, former Apple and Pepsi CEO, denies sacking Steve Jobs, relishes the moment Pepsi marketing surpassed Coca-Cola and believes

Pepsi replaces Coke as NBA sponsor, ending 28-year partnership

Pepsi replaces Coke as NBA sponsor, ending 28-year partnership

Coca-Cola and the NBA (National Basketball Association) have ended their 28-year marketing partnership, with rival Pepsi taking over sponsorship of

Coke named top global brand and Unilever top advertiser in Warc ranking

Coke named top global brand and Unilever top advertiser in Warc ranking

Coca-Cola has been named the world's top brand by global marketing intelligence firm Warc, while Unilever has won the number-one