Topic page for PepsiCo at Campaign UK

Campaign UK topic page, a collection of PepsiCo articles and analysis

Articles: 34 Results
Pepsi puts emojis on its cans for expanded PepsiMoji campaign

Pepsi puts emojis on its cans for expanded PepsiMoji campaign

PepsiCo is gearing up to bring its global PepsiMoji campaign to the UK, emblazoning limited-edition Pepsi products with smiley

PepsiCo ramps up sports sponsorship with UEFA Champions League deal

PepsiCo ramps up sports sponsorship with UEFA Champions League deal

PepsiCo has signed up as a partner of the UEFA Champions League, with its Walkers, Pepsi MAX and Gatorade brands

Spat between Coke-backed Collectively.org and blogger holds lessons for brands

Spat between Coke-backed Collectively.org and blogger holds lessons for brands

What kind of due diligence does a brand need to carry out before launching something as harmless as a hashtag

Pepsi replaces Coke as NBA sponsor, ending 28-year partnership

Pepsi replaces Coke as NBA sponsor, ending 28-year partnership

Coca-Cola and the NBA (National Basketball Association) have ended their 28-year marketing partnership, with rival Pepsi taking over sponsorship of

7-Up Free "feels good to be you" by Mssng Peces
7Up kicks off global campaign with urban knitting ad

7Up kicks off global campaign with urban knitting ad

7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people

A history of the Coke vs Pepsi war in 3 1/2 minutes

A history of the Coke vs Pepsi war in 3 1/2 minutes

When PepsiCo unveiled the stevia-based Pepsi True last week, the unofficial ceasefire between Coca-Cola and Pepsi came to a dramatic

McDonald's, Coca-Cola and Mars among food giants agreeing to tighter ad rules

McDonald's, Coca-Cola and Mars among food giants agreeing to tighter ad rules

The world's biggest food and drink companies, including McDonald's, PepsiCo and Coca-Cola, have signed up to a range of voluntary

Mountain Dew superhero rides seahorse in 15-second-per-episode 'mini mini-series'

Mountain Dew superhero rides seahorse in 15-second-per-episode 'mini mini-series'

An animated miniature superhero takes to the skies on the back of a real-life bottle rocket, is launched towards a

PepsiCo takes on Coke's Zico and Vita Coco with coconut water launch

PepsiCo takes on Coke's Zico and Vita Coco with coconut water launch

PepsiCo has added coconut water to its Naked range in the UK, going head-to-head with rival products from Coca-Cola's Zico