Topic page for Pernod Ricard at Campaign UK

Campaign UK topic page, a collection of Pernod Ricard articles and analysis

Articles: 32 Results
Pernod Ricard's Glenlivet puts loyalty at the heart of its new online presence

Pernod Ricard's Glenlivet puts loyalty at the heart of its new online presence

Single malt Scotch whisky brand The Glenlivet has launched a new website with increased focus on its most loyal customers,

Pernod Ricard restructures as it battles falling sales in China

Pernod Ricard restructures as it battles falling sales in China

Pernod Ricard is undertaking a major restructure to "simplify" and speed up its operations as it battles against falling sales

How Absolut Vodka will use the Internet of Things to sell more than 'static pieces of glass'

How Absolut Vodka will use the Internet of Things to sell more than 'static pieces of glass'

Most FMCG companies sell 'dead products', in that once they're off the shelf, there's little more a brand can do

Ballantine's takes liberties with truth in film charting fake history of the brand

Ballantine's takes liberties with truth in film charting fake history of the brand

Ballantine's brand extension into pickled eggs is just one of several fibs told in a fake history of the whisky

Pernod Ricard looks to creativity to drive growth

Pernod Ricard looks to creativity to drive growth

Jameson has launched a new marketing campaign focusing on craftsmanship, storytelling and community, as part of a drive by brand

Pernod Ricard set to replace CMO Martin Riley

Pernod Ricard set to replace CMO Martin Riley

Pernod Ricard CMO Martin Riley will retire in December, with the drinks company set to replace him with current South

Malibu "Best Summer Ever" by AnalogFolk

Malibu "Best Summer Ever" by AnalogFolk

, AnalogFolk for Malibu
Malibu video captures exuberance of 'best summer ever'

Malibu video captures exuberance of 'best summer ever'

If you like flashing Instagram-style images of watermelons, beautiful faces, naked legs doubling as mustard-drizzled hotdogs, and other photos conjuring

Is the UK still a global leader in the creative industries?

Is the UK still a global leader in the creative industries?

An increasingly global outlook, backed by an influx of international talent, is helping the UK's creative industries to stay ahead

Pernod Ricard unveils global responsible drinking app

Pernod Ricard unveils global responsible drinking app

Pernod Ricard has launched a free mobile application aimed at educating consumers about responsible drinking.