Topic page for Persil at Campaign UK

Campaign UK topic page, a collection of Persil articles and analysis

Articles: 37 Results
In pictures: Giant mud volcano launches Persil app

In pictures: Giant mud volcano launches Persil app

A giant mud volcano was unveiled in London on Saturday (16 July) to launch laundry brand Persil's Wild Explorers app.

Persil and Comfort sponsor Mumsnet Pregnancy Tracker app

Persil and Comfort sponsor Mumsnet Pregnancy Tracker app

Unilever laundry brands Persil Non-Bio and Comfort Pure are to sponsor Mumsnet's new Pregnancy Tracker app for a year.

Persil "breakdancing girl" by DLKW Lowe

Persil "breakdancing girl" by DLKW Lowe

, DLKW Lowe for Persil

Persil has recruited B-Girl Terra - the eight-year-old breakdancer who shot to fame after a video of her performing in

Persil recruits breakdancing prodigy for global ad

Persil recruits breakdancing prodigy for global ad

B-Girl Terra, the eight-year-old breakdancing prodigy who became an internet smash when a video of her performing was put on

Persil "teachers" by DLKW Lowe

Persil "teachers" by DLKW Lowe

, DLKW for Persil

Soap-powder ads never used to be thoughtful. At least, it never looked that way when some put-upon mother was solving

PG Tips Monkey set to scale The Shard

PG Tips Monkey set to scale The Shard

Unilever-owned PG Tips has announced its mascot Monkey will climb London skyscraper The Shard in aid of Comic Relief.

Unilever replaces Captcha words with Persil game

Unilever replaces Captcha words with Persil game

Unilever has introduced 'PlayCaptchas', a Persil-branded internet security function the FMCG firm hopes will allow it to reach new consumers

Dirt is good: how storytelling gave Persil a boost

Dirt is good: how storytelling gave Persil a boost

Storytelling lives in the banal. It is the way in which human beings make sense of their everyday; the way

Persil splats virtual food in digital activation

Persil splats virtual food in digital activation

A number of creative agencies and production companies have been involved with Persil's latest experiential activation at Milton Keynes shopping

DLKW Lowe hires David O'Hanlon to lead Persil planning

DLKW Lowe hires David O'Hanlon to lead Persil planning

DLKW Lowe has hired David O'Hanlon as a global planning director on Unilever's Persil brand.