Topic page for PlayStation at Campaign UK

Campaign UK topic page, a collection of PlayStation articles and analysis

Articles: 23 Results
Building cultural credibility: a new marketing manifesto

Building cultural credibility: a new marketing manifesto

Former top marketer at Sony Playstation UK, Geoff Glendenning knows a thing or two about marketing a culturally credible brand.

Gen Z consumers construct identities through Apple, Topshop and...Tesco

Gen Z consumers construct identities through Apple, Topshop and...Tesco

A consumer's favourite brands are often highly reflective of how they see themselves, and the companies young Brits feel the

Sony PlayStation Store shuts down after hack attack

Sony PlayStation Store shuts down after hack attack

Sony's PlayStation Store has been shut down following an attack by hackers, with a group called Lizard Squad taking credit

PlayStation "welcome to the future of play" by 180 Amsterdam

PlayStation "welcome to the future of play" by 180 Amsterdam

, 180 Amsterdam for Sony
Halloween time: The top 15 most-shared scary ads of all time

Halloween time: The top 15 most-shared scary ads of all time

It's that time of year again. The nights are drawing in, temperatures are plummeting, the wind and rain are lashing

Sony's PlayStation TV game and movie-streaming set-top box to go on sale in November

Sony's PlayStation TV game and movie-streaming set-top box to go on sale in November

Sony has announced that its PlayStation TV set-top box, which will allow consumers to stream games, TV shows and films

Users' personal details safe following PlayStation Network cyber attack, Sony claims

Users' personal details safe following PlayStation Network cyber attack, Sony claims

Sony has reassured gamers that their personal details were not hacked, after the technology firm's PlayStation Network was shut down

Sony unveils Project Morpheus PlayStation 4 VR headset

Sony unveils Project Morpheus PlayStation 4 VR headset

Sony Computer Entertainment (SCE) has confirmed the existence of its long-rumoured virtual reality (VR) headset, and unveiled a prototype dubbed

Microsoft's Xbox One takes fight to PS4 with £30 price cut

Microsoft's Xbox One takes fight to PS4 with £30 price cut

Microsoft is going on the attack in the gaming war between its Xbox One and Sony's PlayStation 4 (PS4) consoles

PlayStation 4 'will compete with second-screen market'

PlayStation 4 'will compete with second-screen market'

The PlayStation 4 console will compete with mobiles and tablets for ad revenue, says Tom Briant, the European ad sales