Topic page for Power 100 at Campaign UK

Campaign UK topic page, a collection of Power 100 articles and analysis

Articles: 164 Results
This is what inspires me: Al Pacino, door handles and bad dubbing

This is what inspires me: Al Pacino, door handles and bad dubbing

Molson Coors's marketing director gives his unconventional take on work that has made him the marketer he is today.

Get ready, AI is coming like a freight train

Get ready, AI is coming like a freight train

An AI-driven future can prepare us all for lift-off... just don't forget to add some old-school creativity.

It's true that I am often the only woman in the room

It's true that I am often the only woman in the room

Michelle Roberts' father advised against a career in the automotive industry, but she's glad she ignored him.

Why I decided to give Gio Compario one more tune

Why I decided to give Gio Compario one more tune

Plus other marketing lessons from GoCompare's chief marketing officer.

How I reinvented the concept of the lad

How I reinvented the concept of the lad

Friends and colleagues were baffled when Stephen Mai joined LadBible, but he saw an unrealised potential in the media brand.

EasyJet wasn't broke... but I decided to fix it anyway

EasyJet wasn't broke... but I decided to fix it anyway

It was a difficult decision to end two of the brand's long-standing advertising conventions.

Why KFC, Greggs, Nike and Netflix are in my marketing dream team

Why KFC, Greggs, Nike and Netflix are in my marketing dream team

TUI chief marketing officer on the ultimate team of five people (well, mostly) she would recruit to work on a

Why it was high time to revive the Whopper

Why it was high time to revive the Whopper

The questions consumers were asking about Burger King pointed to irrelevance; we urgently needed to re-embrace our greatest asset.

Fit your strategy to your people, not the other way round

Fit your strategy to your people, not the other way round

Hiring only A-players is not the route to straightforward success that you might think.

Purpose, authenticity and commitment are vital for sponsorships

Purpose, authenticity and commitment are vital for sponsorships

Brands that benefited from the excitement of the Women's World Cup must show they are also willing to help develop