Topic page for Power 100 at Campaign UK

Campaign UK topic page, a collection of Power 100 articles and analysis

Articles: 167 Results
How did the Power 100 marketers spend their time during lockdown?

How did the Power 100 marketers spend their time during lockdown?

From boosting culinary skills to adopting a wide range of new sports, those who made Campaign's Power 100 list got

Creativity and emotion must take the lead as we approach an uncertain future

Creativity and emotion must take the lead as we approach an uncertain future

Marketers must make it their mission to break analysis paralysis and build new campaigns and products that don't optimise existing

When we erase people in culture, we put our brands and our society at risk

When we erase people in culture, we put our brands and our society at risk

Diversity cannot be considered separate to the creative process.

This is what inspires me: Al Pacino, door handles and bad dubbing

This is what inspires me: Al Pacino, door handles and bad dubbing

Molson Coors's marketing director gives his unconventional take on work that has made him the marketer he is today.

Get ready, AI is coming like a freight train

Get ready, AI is coming like a freight train

An AI-driven future can prepare us all for lift-off... just don't forget to add some old-school creativity.

It's true that I am often the only woman in the room

It's true that I am often the only woman in the room

Michelle Roberts' father advised against a career in the automotive industry, but she's glad she ignored him.

Why I decided to give Gio Compario one more tune

Why I decided to give Gio Compario one more tune

Plus other marketing lessons from GoCompare's chief marketing officer.

How I reinvented the concept of the lad

How I reinvented the concept of the lad

Friends and colleagues were baffled when Stephen Mai joined LadBible, but he saw an unrealised potential in the media brand.

EasyJet wasn't broke... but I decided to fix it anyway

EasyJet wasn't broke... but I decided to fix it anyway

It was a difficult decision to end two of the brand's long-standing advertising conventions.

Why KFC, Greggs, Nike and Netflix are in my marketing dream team

Why KFC, Greggs, Nike and Netflix are in my marketing dream team

TUI chief marketing officer on the ultimate team of five people (well, mostly) she would recruit to work on a