Topic page for Power 100 at Campaign UK

Campaign UK topic page, a collection of Power 100 articles and analysis

Articles: 150 Results
We're in danger of creating an internet of wallpaper

We're in danger of creating an internet of wallpaper

Brands need to learn from the likes of Ikea, which is responding to changes in the ways we choose to

Agencies need to get over the idea they have a right to exist

Agencies need to get over the idea they have a right to exist

Big agencies retain some advantages, but need to learn to adapt their employment and payment models.

Why I quit Coca-Cola... and why I came back

Why I quit Coca-Cola... and why I came back

Coke's recently promoted top marketer for Western Europe reflects on the big moments in her personal life that led her

We have more to learn from tractors than you probably think

We have more to learn from tractors than you probably think

Don't make assumptions about which kind of businesses can offer a model of good practice, Nissan's marketing chief suggests.

Why I ignored others telling me to ditch EE brand

Why I ignored others telling me to ditch EE brand

BT's top marketer explains why it's acceptable to make any mistake once. Except, perhaps, wearing a brown belt with black

Absolut Vodka CMO: great ideas demand leadership that is open to the insane

Absolut Vodka CMO: great ideas demand leadership that is open to the insane

Ideas are the lifeblood of any brand, and people are the beating heart that pumps the ideas into business success.

Unilever's Aline Santos: my mother told me I was born an activist

Unilever's Aline Santos: my mother told me I was born an activist

Today, Unilever's executive vice-president of global marketing is driving industry-wide change - but when she first moved to VP level

Starbucks and the need for innovation, community and diversity of thought

Starbucks and the need for innovation, community and diversity of thought

As the brand reaches the milestone of 20 years in the UK, its top European marketer reflects on the ideas

Vodafone's head of brand: insist that your brand has values, and demonstrates them

Vodafone's head of brand: insist that your brand has values, and demonstrates them

If I could give some advice to my younger self at the start of her career it would be many

Facebook's incoming CMO: 'What lies before us in marketing is happening whether we like it or not'

Facebook's incoming CMO: 'What lies before us in marketing is happening whether we like it or not'

HP's outgoing top marketer shares his ideas on brand-building, creativity, diversity and impact.