Topic page for Power 100 at Campaign UK

Campaign UK topic page, a collection of Power 100 articles and analysis

Articles: 158 Results
Why KFC, Greggs, Nike and Netflix are in my marketing dream team

Why KFC, Greggs, Nike and Netflix are in my marketing dream team

TUI chief marketing officer on the ultimate team of five people (well, mostly) she would recruit to work on a

Why it was high time to revive the Whopper

Why it was high time to revive the Whopper

The questions consumers were asking about Burger King pointed to irrelevance; we urgently needed to re-embrace our greatest asset.

Fit your strategy to your people, not the other way round

Fit your strategy to your people, not the other way round

Hiring only A-players is not the route to straightforward success that you might think.

Purpose, authenticity and commitment are vital for sponsorships

Purpose, authenticity and commitment are vital for sponsorships

Brands that benefited from the excitement of the Women's World Cup must show they are also willing to help develop

For marketers, AI will change our working lives for the better

For marketers, AI will change our working lives for the better

Technological progress doesn't only have the power to transform how we meet the needs of consumers, Confused.com's chief marketing officer

Beer advertising has failed women - that's bad news for our industry

Beer advertising has failed women - that's bad news for our industry

This summer's football tournament showed how much progress we've made and how far we still have to go to achieve

Marketing offers the dream career - it's time we shout about it

Marketing offers the dream career - it's time we shout about it

There a few careers with so many selling points, so we need to ensure young people understand what marketing really

Why I quit my top job to become a 'change agent'

Why I quit my top job to become a 'change agent'

TSB's CMO on why he was unhappy becoming an 'ambassador for marketing' and yearned to get back to the coalface.

We're in danger of creating an internet of wallpaper

We're in danger of creating an internet of wallpaper

Brands need to learn from the likes of Ikea, which is responding to changes in the ways we choose to

Agencies need to get over the idea they have a right to exist

Agencies need to get over the idea they have a right to exist

Big agencies retain some advantages, but need to learn to adapt their employment and payment models.