Topic page for Power 100 at Campaign UK
Campaign UK topic page, a collection of Power 100 articles and analysis
Don't make assumptions about which kind of businesses can offer a model of good practice, Nissan's marketing chief suggests.
BT's top marketer explains why it's acceptable to make any mistake once. Except, perhaps, wearing a brown belt with black
Ideas are the lifeblood of any brand, and people are the beating heart that pumps the ideas into business success.
Today, Unilever's executive vice-president of global marketing is driving industry-wide change - but when she first moved to VP level
As the brand reaches the milestone of 20 years in the UK, its top European marketer reflects on the ideas
If I could give some advice to my younger self at the start of her career it would be many
HP's outgoing top marketer shares his ideas on brand-building, creativity, diversity and impact.
Making the most of the amazing marketing tools available to us means being truly collaborative with all areas of the
The dynamism of the market for consumer goods creates new challenges, but means the job of marketers is more exciting
The 1998 Guinness spot Swimblack wasn't just a classic piece of work, but a sharp lesson in how to be
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