Topic page for Power 100 at Campaign UK

Campaign UK topic page, a collection of Power 100 articles and analysis

Articles: 132 Results
Audi marketing director: make yourself deaf to negative thinking

Audi marketing director: make yourself deaf to negative thinking

A welcoming office environment and willingness to adapt work to cater to different platforms are key for successful marketers, Audi's

How an uproarious radio campaign for 'Firips' proved some timeless advertising principles

How an uproarious radio campaign for 'Firips' proved some timeless advertising principles

TfL's marketing director reflects on the creation of a vintage campaign for Philips' video recorders at a time when Brits

Aviva marketing director: our job as marketers is simple, but that doesn't make it easy

Aviva marketing director: our job as marketers is simple, but that doesn't make it easy

Keeping things simple invariably pays off, but means really address the underlying problems a brand is facing, writes Aviva's retail

Mastercard CMO: great rapport with top management is the ultimate skill for marketers at any level

Mastercard CMO: great rapport with top management is the ultimate skill for marketers at any level

Being able to speak to language of business, and explain the value of marketing in terms of the company's bottom

Power 100 2018: How Unilever's Aline Santos transformed seemingly mundane brands with powerful ideas

Power 100 2018: How Unilever's Aline Santos transformed seemingly mundane brands with powerful ideas

'For Aline, everything is personal. She's personally committed to helping make brands, teams and individuals succeed and will do whatever

Power 100 2018: How Syl Saller brought innovation to the forefront at Diageo

Power 100 2018: How Syl Saller brought innovation to the forefront at Diageo

'The Syl I see at work is the Syl you'll see at Marketing Society events. She's candid, honest, so much

Power 100 2018: Marketers who go above and beyond

Power 100 2018: Marketers who go above and beyond

Celebrating those marketers who made it to the top of the industry this year.

Power 100 2018: How Michele Oliver brought Mars into uncharted territory

Power 100 2018: How Michele Oliver brought Mars into uncharted territory

AMV BBDO's Cilla Snowball explains what makes Mars' Michele Oliver one of the UK's most influential marketers.

Power 100 2018: How Direct Line's Mark Evans restored the brand's confidence

Power 100 2018: How Direct Line's Mark Evans restored the brand's confidence

Saatchi & Saatchi's Larissa Vince explains why Mark Evans is one of the UK's most influential marketers.

Disney CMO: I encourage my kids to ask me questions about what I do at work

Disney CMO: I encourage my kids to ask me questions about what I do at work

The changing face of media and retail poses big challenges - but it's just as important for marketers to support