Topic page for Power 100 at Campaign UK

Campaign UK topic page, a collection of Power 100 articles and analysis

Articles: 146 Results
Why I ignored others telling me to ditch EE brand

Why I ignored others telling me to ditch EE brand

BT's top marketer explains why it's acceptable to make any mistake once. Except, perhaps, wearing a brown belt with black

Absolut Vodka CMO: great ideas demand leadership that is open to the insane

Absolut Vodka CMO: great ideas demand leadership that is open to the insane

Ideas are the lifeblood of any brand, and people are the beating heart that pumps the ideas into business success.

Unilever's Aline Santos: my mother told me I was born an activist

Unilever's Aline Santos: my mother told me I was born an activist

Today, Unilever's executive vice-president of global marketing is driving industry-wide change - but when she first moved to VP level

Starbucks and the need for innovation, community and diversity of thought

Starbucks and the need for innovation, community and diversity of thought

As the brand reaches the milestone of 20 years in the UK, its top European marketer reflects on the ideas

Vodafone's head of brand: insist that your brand has values, and demonstrates them

Vodafone's head of brand: insist that your brand has values, and demonstrates them

If I could give some advice to my younger self at the start of her career it would be many

Facebook's incoming CMO: 'What lies before us in marketing is happening whether we like it or not'

Facebook's incoming CMO: 'What lies before us in marketing is happening whether we like it or not'

HP's outgoing top marketer shares his ideas on brand-building, creativity, diversity and impact.

Sainsbury's marketing chief: We can only deliver for our customers when we're joined up

Sainsbury's marketing chief: We can only deliver for our customers when we're joined up

Making the most of the amazing marketing tools available to us means being truly collaborative with all areas of the

Kraft Heinz CMO: learn to do less and lead more

Kraft Heinz CMO: learn to do less and lead more

The dynamism of the market for consumer goods creates new challenges, but means the job of marketers is more exciting

Kerry Foods' Nick Robinson: what I learned from making classic Guinness ad Swimblack

Kerry Foods' Nick Robinson: what I learned from making classic Guinness ad Swimblack

The 1998 Guinness spot Swimblack wasn't just a classic piece of work, but a sharp lesson in how to be

Santander CMO: Brexit is still a worry, but let's embrace the uncertainty

Santander CMO: Brexit is still a worry, but let's embrace the uncertainty

Brand safety, GDPR and being inclusive of neurodiverse people: Santander's marketing boss shares the things that keep him up at