Topic page for Power 100 at Campaign UK
Campaign UK topic page, a collection of Power 100 articles and analysis
Brands need to learn from the likes of Ikea, which is responding to changes in the ways we choose to
Big agencies retain some advantages, but need to learn to adapt their employment and payment models.
Coke's recently promoted top marketer for Western Europe reflects on the big moments in her personal life that led her
Don't make assumptions about which kind of businesses can offer a model of good practice, Nissan's marketing chief suggests.
BT's top marketer explains why it's acceptable to make any mistake once. Except, perhaps, wearing a brown belt with black
Ideas are the lifeblood of any brand, and people are the beating heart that pumps the ideas into business success.
Today, Unilever's executive vice-president of global marketing is driving industry-wide change - but when she first moved to VP level
As the brand reaches the milestone of 20 years in the UK, its top European marketer reflects on the ideas
If I could give some advice to my younger self at the start of her career it would be many
HP's outgoing top marketer shares his ideas on brand-building, creativity, diversity and impact.
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