Topic page for Power 100 at Campaign UK

Campaign UK topic page, a collection of Power 100 articles and analysis

Articles: 139 Results
Kraft Heinz CMO: learn to do less and lead more

Kraft Heinz CMO: learn to do less and lead more

The dynamism of the market for consumer goods creates new challenges, but means the job of marketers is more exciting

Kerry Foods' Nick Robinson: what I learned from making classic Guinness ad Swimblack

Kerry Foods' Nick Robinson: what I learned from making classic Guinness ad Swimblack

The 1998 Guinness spot Swimblack wasn't just a classic piece of work, but a sharp lesson in how to be

Santander CMO: Brexit is still a worry, but let's embrace the uncertainty

Santander CMO: Brexit is still a worry, but let's embrace the uncertainty

Brand safety, GDPR and being inclusive of neurodiverse people: Santander's marketing boss shares the things that keep him up at

Power 100 2018: Meet the newbies

Power 100 2018: Meet the newbies

The Power 100 2018, Campaign's definitive list of the most influential marketers in the UK and beyond, features 32 new

L'Oréal CMO: marketing has not done a good enough job explaining the benefits of data

L'Oréal CMO: marketing has not done a good enough job explaining the benefits of data

Marketers should aspire to be able to personally sit down with every consumer, writes L'Oréal's CMO for Western Europe -

McDonald's marketing boss: tackle unconscious bias to create a virtuous circle of women's leadership

McDonald's marketing boss: tackle unconscious bias to create a virtuous circle of women's leadership

McDonald's vice-president marketing and food development explains why technology is allowing the brand to be more human than ever.

Birds Eye marketing director: why we gave the Captain a rugged new look for 2018

Birds Eye marketing director: why we gave the Captain a rugged new look for 2018

There is a place for reinvention in even the most familiar of brands, but marketers must always consider what will

Audi marketing director: make yourself deaf to negative thinking

Audi marketing director: make yourself deaf to negative thinking

A welcoming office environment and willingness to adapt work to cater to different platforms are key for successful marketers, Audi's

How an uproarious radio campaign for 'Firips' proved some timeless advertising principles

How an uproarious radio campaign for 'Firips' proved some timeless advertising principles

TfL's marketing director reflects on the creation of a vintage campaign for Philips' video recorders at a time when Brits

Aviva marketing director: our job as marketers is simple, but that doesn't make it easy

Aviva marketing director: our job as marketers is simple, but that doesn't make it easy

Keeping things simple invariably pays off, but means really address the underlying problems a brand is facing, writes Aviva's retail