Topic page for Procter and Gamble at Campaign UK

Campaign UK topic page, a collection of Procter and Gamble articles and analysis

Articles: 25 Results
P&G: Fairy picks up on sister brand Ariel's 'Share the load' campaign on women's role in the household

Women doing all the washing up isn't Fair(y), says P&G's washing-up liquid brand

Washing-up liquid brand Fairy tapped into the International Women's Day conversation with a social post asking: "How fair is your

International Women's Day: Virgin's ad for its Vivid broadband product put female role models at the centre

Even in the 'female century', women in design are still the 3%

It's encouraging, albeit stunningly late in the day, to see brands starting to recognise women as individuals and speak to

Always: latest 'Like A Girl' spot tackles sexist emojis

Emojis are sexist, says P&G in latest Always #LikeAGirl spot

P&G's celebrated #LikeAGirl campaign has turned its critical gaze on emojis, with an online spot highlighting how symbols relating to

Brand purpose: Unicef ambassador Emma Bunton celebrating a 10-year partnership with P&G

Brand purpose isn't just a 'layer' over selling products, says P&G's Roisin Donnelly

A brand purpose is for life, and not just for Christmas, according to P&G's brand director for Northern Europe, Roisin

Christophe Bianchi: founder of Feeligreen

Why P&G and L'Oreal are exploring the Internet of Things

The trouble with a pot of cream, whether it costs £5 or £50, is that you'll never know if your

Max Factor:  the make-up brand's ad campaign featuring Marilyn Monroe

P&G sells off 43 beauty brands for $12.5bn including Wella and Max Factor

Procter and Gamble has agreed to sell off 43 of its hair and beauty brands to beauty giant Coty for

Brand Barometer: Social media performance of Waitrose

A look at the performance of Waitrose in social media over the past four months.

Brand Barometer: Social media performance of Disney

A look at the performance of Disney in social media over the past four months.

Brand Barometer: Social media performance of United Colours of Benetton

A look at the performance of United Colours of Benetton in social media over the past four months.

Brand Barometer: Social media performance of Red Bull

A look at the performance of Red Bull in social media over the past four months.