Topic page for Programmatic at Campaign UK

Campaign UK topic page, a collection of Programmatic articles and analysis

Articles: 36 Results
16 predictions for '16

16 predictions for '16

MediaCom chief strategy officer Sue Unerman looks ahead to the trends that will define 2016.

Brands and broadcasters must scale programmatic to engage shoppers across devices

Brands and broadcasters must scale programmatic to engage shoppers across devices

Ebay's director of advertising Phuong Nguyen argues that traditional broadcasters should sit up and pay attention to their digital contemporaries

The four tricks marketers miss with their own data

The four tricks marketers miss with their own data

Marketers' richest source of data is their own customer data but many only scratch the surface of what's possible. James

Search Superstars: Nothing is impossible

Search Superstars: Nothing is impossible

Search managers who embrace the potential of technology are spearheading the sector's growth

Programmatic as a protocol, not a channel: how to avoid the box-ticking facade

Programmatic as a protocol, not a channel: how to avoid the box-ticking facade

With all media now being digital in one way or another, and all media heading towards programmatic, how can we

Programmatic TV scheduled for prime time in the UK

Programmatic TV scheduled for prime time in the UK

The leading brands TUI, Huawei, eBay, Moneysupermarket and Fiat Chrysler say there is strong ambition for programmatic TV advertising, so

After #60YearsTVAds, will programmatic dominate the future of the small screen?

After #60YearsTVAds, will programmatic dominate the future of the small screen?

We've spent the past month celebrating the creative, emotional and effective brilliance of TV over the past 60 years but

Industry lacks understanding of programmatic, says study

Industry lacks understanding of programmatic, says study

There is a lack of understanding in programmatic trading among those working in advertising, according to a new report.

dmexco 2015: embracing a data-driven, multi-device universe

dmexco 2015: embracing a data-driven, multi-device universe

This year's dmexco theme, 'bridging worlds' is more than just a nice sentiment. It reflects marketers' pressing need to navigate

Why are we so scared to question creative for poor ad performance online?

Why are we so scared to question creative for poor ad performance online?

There is often a fierce debate around how creative and ad tech fits together, Ian Monaghan, director of EMEA operations