Topic page for Programmatic Advertising at Campaign UK

Campaign UK topic page, a collection of Programmatic Advertising articles and analysis

Articles: 5 Results
How marketing can prevent a future of dystopian connected cities

How marketing can prevent a future of dystopian connected cities

Cities are becoming the ultimate connected ecosystems, says Dax Hamman, chief product officer at Chango, with enhanced 4G mobile coverage

Media360: Is programmatic advertising all about the money?

Media360: Is programmatic advertising all about the money?

Squeezed margins are pushing agencies towards programmatic advertising, but this must not be at the expense of effectiveness, a panel

Microsoft launches programmatic video network

Microsoft launches programmatic video network

Microsoft Advertising has become the latest global company to launch its own video network, which will enable advertisers to buy

Benefits of programmatic mobile advertising

Benefits of programmatic mobile advertising

The digital advertising market is undergoing fundamental structural changes driven by two dynamics. The first is consumers' shift to all

Armstrong hoping to make giant leaps at AOL

Armstrong hoping to make giant leaps at AOL

He accepts that he inherited 'the worst merger in history', but the chief executive and chairman of AOL now has