Topic page for Proximity London at Campaign UK
Campaign UK topic page, a collection of Proximity London articles and analysis
Event TV: WaterAid trials Hope Locker donation experience
Proximity London has partnered with WaterAid to launch its Hope Locker mechanism - an interactive installation that lets consumers donate
Proximity hires Nick Baker as planning director
Proximity London, the Omnicom-owned direct marketing agency, has hired VCCP Me's Nick Baker as a planning director.
Creativity: Too fast to create
We have more tools at our disposal than ever, but we must not lose sight of the consumer and the
RNLI campaign aims to encourage families to get 'beach smart'
The Royal National Lifeboat Institution (RNLI) is launching a wave of experiential activity at five UK coastal shopping centres during
Kenco to host live event for Sunlight Blend product
Coffee brand Kenco is using a professional improvisational comedy troupe to promote its new wholebean instant Millicano Sunlight Blend product.
Kenco plans eight-hour improvised Twitter singathon
Kenco, the Mondelez coffee brand, will live-stream a day of spontaneous songs based on tweets, performed by comedy improvisation troupe
Oxfam launches Mother's Day campaign with record-breaking art stunt
Oxfam will be creating a real-time giant Mother's Day card at a five-day live art event running at London's Westfield.
Proximity hires Aiden Moran for creative operations boost
Proximity London has hired Aiden Moran, the former head of creative services at Inferno, as its creative operations director, replacing
Proximity shows off free cake for 'my John Lewis' card
Proximity London is today launching John Lewis' first loyalty card, 'my John Lewis', with a campaign showcasing the rewards on
Is marketers' focus on measurement and ROI at the expense of creative thinking?
The Marketing Society Forum: The relationship between creativity and ROI is becoming ever-more closely linked as the media landscape evolves.
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