Topic page for Proximity London at Campaign UK

Campaign UK topic page, a collection of Proximity London articles and analysis

Articles: 45 Results
The interactive technology allowed users to donate or return their £1

Event TV: WaterAid trials Hope Locker donation experience

Proximity London has partnered with WaterAid to launch its Hope Locker mechanism - an interactive installation that lets consumers donate

Nick Baker: will work on the Lloyds Bank and Royal Bank of Scotland accounts

Proximity hires Nick Baker as planning director

Proximity London, the Omnicom-owned direct marketing agency, has hired VCCP Me's Nick Baker as a planning director.

Creativity: Too fast to create

We have more tools at our disposal than ever, but we must not lose sight of the consumer and the

The RNLI's experiential activity will run in shopping centres in August

RNLI campaign aims to encourage families to get 'beach smart'

The Royal National Lifeboat Institution (RNLI) is launching a wave of experiential activity at five UK coastal shopping centres during

Coffee lovers can get instant laughs with Kenco's live launch event

Kenco to host live event for Sunlight Blend product

Coffee brand Kenco is using a professional improvisational comedy troupe to promote its new wholebean instant Millicano Sunlight Blend product.

Kenco plans eight-hour improvised Twitter singathon

Kenco, the Mondelez coffee brand, will live-stream a day of spontaneous songs based on tweets, performed by comedy improvisation troupe

Artist Lizzie Mary Cullen will create the card's artwork live

Oxfam launches Mother's Day campaign with record-breaking art stunt

Oxfam will be creating a real-time giant Mother's Day card at a five-day live art event running at London's Westfield.

John Treacy (left): hires Angela Lake and Aiden Moran

Proximity hires Aiden Moran for creative operations boost

Proximity London has hired Aiden Moran, the former head of creative services at Inferno, as its creative operations director, replacing

John Lewis: launches first loyalty card

Proximity shows off free cake for 'my John Lewis' card

Proximity London is today launching John Lewis' first loyalty card, 'my John Lewis', with a campaign showcasing the rewards on

Is marketers' focus on measure­ment and ROI at the expense of creative thinking?

The Marketing Society Forum: The relationship between creativity and ROI is becoming ever-more closely linked as the media landscape evolves.