Topic page for RTB at Campaign UK

Campaign UK topic page, a collection of RTB articles and analysis

Articles: 7 Results
Happy birthday Mr Ad Server: the future of RTB

Happy birthday Mr Ad Server: the future of RTB

As the ad server turns 19 years old, John Stoneman, the interim vice president of EMEA at PubMatic, explains what

MediaCom launches iLab UK with Treliving and Cooper

MediaCom launches iLab UK with Treliving and Cooper

MediaCom is extending iLab, its specialist digital performance brand, across its entire UK network, and has named Sarah Treliving and

Programmatic buying could spawn 'real-time creative'

Programmatic buying could spawn 'real-time creative'

Creative agencies will collaborate with programmatic media buying platforms in future to create a "step change" in marketing, a panel

Think BR: Why the ad tech sector must get better at speaking the language of marketers

Think BR: Why the ad tech sector must get better at speaking the language of marketers

We have to make real-time bidding a valuable proposition for any marketer, regardless of technical ability, writes Pierre Naggar, EU

Think BR: Why online advertising needs data scientists and artificial intelligence

Think BR: Why online advertising needs data scientists and artificial intelligence

Artificial intelligence and computer modelling techniques will help advertisers define their own audiences and find new users, writes Tony Evans,

WPP's 24/7 Real Media enters RTB fray

WPP's 24/7 Real Media enters RTB fray

WPP's 24/7 Real Media is entering the real time bidding (RTB) market, integrating it into its proprietary ad management technology

DataXu acquires RTB specialist Mexad

DataXu acquires RTB specialist Mexad

DataXu, the US-headquartered demand-side platform (DSP), has acquired Mexad, a real-time bidding (RTB) specialist, to expand its European operations, for