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Rugby World Cup final word: An undeniable success but short of ‘wow’ brand moments

As the final curtain comes down on the Rugby World Cup, we can certainly conclude that England did it their

How the Rugby World Cup sponsors showed their character to great effect

The Rugby World Cup was a success for fans as well as sponsors, says M&C Saatchi chief executive Tom Bazeley.

Rugby infiltrates the hearts and minds of the nation in a way football never will

With its emphasis on the power of the team, brands have recognised that rugby - now a mainstream 'social occasion'

O2 wins major rugby sponsor social battle

02 may have backed the wrong horse, but at least it came out trumps on social media, according to the

What are Rugby World Cup sponsors really doing for the humble fan?

After a trip to the rugby last weekend, Hugh Robertson, CEO and founding partner, RPM, questions whether most sponsors have

Why are the Rugby World Cup sponsors avoiding Twitter during the games?

The Rugby World Cup sponsors' social newsroom efforts have been surprisingly lacking, leaving M&C Saatchi chief executive Tom Bazeley feeling

Around the world: advertising the Rugby World Cup in South Africa

Why women and girls are an untapped market for rugby sponsors

The group stages are now over, and what a window shop they have been for the sport, writes Hugh Robertson,

Around the world: advertising the Rugby World Cup in New Zealand

O2’s England rugby sponsorship is a success story, despite the team’s early exit

A week on from England's humiliating Rugby World Cup exit, RPM CEO and founder Hugh Robertson, says brands can acknowledge