Topic page for RWC2015 at Campaign UK
Campaign UK topic page, a collection of RWC2015 articles and analysis
As the final curtain comes down on the Rugby World Cup, we can certainly conclude that England did it their
The Rugby World Cup was a success for fans as well as sponsors, says M&C Saatchi chief executive Tom Bazeley.
With its emphasis on the power of the team, brands have recognised that rugby - now a mainstream 'social occasion'
02 may have backed the wrong horse, but at least it came out trumps on social media, according to the
After a trip to the rugby last weekend, Hugh Robertson, CEO and founding partner, RPM, questions whether most sponsors have
The Rugby World Cup sponsors' social newsroom efforts have been surprisingly lacking, leaving M&C Saatchi chief executive Tom Bazeley feeling
The group stages are now over, and what a window shop they have been for the sport, writes Hugh Robertson,
A week on from England's humiliating Rugby World Cup exit, RPM CEO and founder Hugh Robertson, says brands can acknowledge
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