Topic page for Rachel Barnes at Campaign UK

Campaign UK topic page, a collection of Rachel Barnes articles and analysis

Articles: 28 Results
Marketing editor Rachel Barnes named New Editor of the Year at PPA New Talent Awards

Marketing editor Rachel Barnes named New Editor of the Year at PPA New Talent Awards

Marketing's editor took top honours last night at the magazine industry's PPA New Talent Awards, scooping New Editor of the

Rachel Barnes: it's time to embrace purpose - and naïvety

Rachel Barnes: it's time to embrace purpose - and naïvety

The problem with 'marketing for good' is that it implies the rest is 'marketing for bad', somebody clever pointed out

Rachel Barnes: the time is now to celebrate digital mavericks

Rachel Barnes: the time is now to celebrate digital mavericks

I'm sure you don't often scour our list of editorial contacts in the mag or on the website, but those

People, not tech, lie at the heart of a culture of innovation

People, not tech, lie at the heart of a culture of innovation

Welcome to 2015, everybody - a year of politics, royal babies and rugby. Our January issue is packed full of

Rachel Barnes appointed as the new editor of Marketing

Rachel Barnes appointed as the new editor of Marketing

Rachel Barnes has been named as the editor of Marketing after four years at the leading marcomms title.

Stop labelling everything 'content' - we don't need more, just smarter content

Stop labelling everything 'content' - we don't need more, just smarter content

This month's November issue of Marketing is dedicated to content marketing: understanding what is driving and shaping the best branded

Me, my selfie and I: how selfie culture is fuelling our identity crisis

Me, my selfie and I: how selfie culture is fuelling our identity crisis

In just a matter of weeks, the shape of Britain could be looking very different. Come the 18 September, our

Clarks shakes up brand image with four-inch studded heels

Clarks shakes up brand image with four-inch studded heels

Clarks is launching its first four-inch heels in August as the footwear retailer modernises its styles in an attempt to

Lance Armstrong and Tesco offer lessons in brand trust

Lance Armstrong and Tesco offer lessons in brand trust

In the past week, we have written about examples at either end of the scale relating to how to manage

Google time: Do away with time-draining distractions and find time for innovation

Google time: Do away with time-draining distractions and find time for innovation

In 2002, Google launched '20% time', encouraging engineers to spend a fifth of their time working on innovation projects beyond