Topic page for Reckitt Benckiser at Campaign UK

Campaign UK topic page, a collection of Reckitt Benckiser articles and analysis

Articles: 81 Results
ASA investigates Nurofen ad for false claims

ASA investigates Nurofen ad for false claims

The Advertising Standards Authority has confirmed it is investigating a Nurofen TV ad, as an Australian court bans a number

Finish "dishes" by Wieden & Kennedy London

Finish "dishes" by Wieden & Kennedy London

Everything ends with dishes, according to the new campaign from Finish, the dishwasher detergent owned by RB.

Reckitt Benckiser signs nine-figure Facebook partnership

Reckitt Benckiser signs nine-figure Facebook partnership

Reckitt Benckiser (RB) and Facebook have agreed a nine-figure, multi-year partnership to strengthen the connection RB brands including Airwick and

Reckitt Benckiser to focus on 'powerbrands' with centralised marketing set-up

Reckitt Benckiser to focus on 'powerbrands' with centralised marketing set-up

Reckitt Benckiser is to hive off its pharmaceutical division, which houses drugs such as heroin addiction treatment Suboxone, as a

RB moves power brands to Droga5 and W&K

RB moves power brands to Droga5 and W&K

RB, the consumer good company formerly known as Reckitt Benckiser, has moved three of its power brands - Air Wick,

In pictures: Airwick brings countryside experience to Covent Garden

In pictures: Airwick brings countryside experience to Covent Garden

Agency Virgo Consumer Health & Wellbeing was tasked by air freshener brand Airwick to bring its UK National Parks partnership

Reckitt Benckiser retains ZenithOptimedia to £80m UK media

Reckitt Benckiser retains ZenithOptimedia to £80m UK media

Reckitt Benckiser, the owner of Cillit Bang and Durex, has retained ZenithOptimedia to its £81 million UK media planning and

Reckitt Benckiser reviews Finish, Air Wick and Clearasil ad accounts

Reckitt Benckiser reviews Finish, Air Wick and Clearasil ad accounts

Reckitt Benckiser, the global consumer goods company, is reviewing the creative advertising arrangements for three of its biggest brands, Finish,

Heinz and Reckitt Benckiser replace Captcha words with interactive games

Heinz and Reckitt Benckiser replace Captcha words with interactive games

Heinz and Reckitt Benckiser are replacing traditional 'Captcha' authentication boxes with interactive games created by Future Ad Labs.

Reckitt Benckiser calls $800m media review

Reckitt Benckiser calls $800m media review

Reckitt Benckiser, the FMCG giant and owner of Cillit Bang, Vanish and Dettol, has launched a review of its global