Topic page for Rio 2016 at Campaign UK

Campaign UK topic page, a collection of Rio 2016 articles and analysis

Articles: 9 Results
Rio 2016 Olympic Games campaign round-up: the latest activity as brands vie for gold

Rio 2016 Olympic Games campaign round-up: the latest activity as brands vie for gold

As Rio 2016 fast approaches, we take a look at the best (and worst) Olympic campaigns from the official sponsors

British Airways signs new sponsorship deal with Team GB ahead of Rio 2016

British Airways signs new sponsorship deal with Team GB ahead of Rio 2016

British Airways has signed up as the official airline partner of the Team GB and ParalympicsGB teams ahead of Rio

Video games 'Olympics' poised to open esports up to big brand sponsorship

Video games 'Olympics' poised to open esports up to big brand sponsorship

An esports tournament that piggybacks off the Olympics looks set to legitimise the sport and open it up to big

Samsung sponsors Olympic Games documentary on Rio 2016 unknowns

Samsung sponsors Olympic Games documentary on Rio 2016 unknowns

Long-running Olympics sponsor Samsung will be sponsoring a documentary in the run-up to the games about four hopefuls from developing

Why it's right that non-Olympic sponsors are barred from congratulating their athletes

Why it's right that non-Olympic sponsors are barred from congratulating their athletes

Is there any justification for the outcry at BOA rules that could, in effect, ban brands not officially affiliated with

Dulux signs up Rio 2016 hopeful Katarina Johnson-Thompson for Colour of the Year

Dulux signs up Rio 2016 hopeful Katarina Johnson-Thompson for Colour of the Year

Dulux has named British heptathlete and Rio 2016 Olympics hopeful Katarina Johnson-Thompson as the face of its Colour of the

One year to go: how Team GB will carry London 2012 'halo effect' to Rio

One year to go: how Team GB will carry London 2012 'halo effect' to Rio

Today marks one year to go until Team GB competes at the Rio 2016 Olympic Games. Marketing spoke to Olympiad

DFS to sponsor Team GB during Rio 2016, building a 'home away from home'

DFS to sponsor Team GB during Rio 2016, building a 'home away from home'

DFS is the latest domestic sponsor for the Rio 2016 Olympic Games, joining Adidas, BP, Deloitte, Fitness First and Nissan.

Nissan recruits Sir Chris Hoy for #UniteAndExcite Olympic campaign

Nissan recruits Sir Chris Hoy for #UniteAndExcite Olympic campaign

Cycling legend Sir Chris Hoy is to front a campaign to promote Nissan's sponsorship of Team GB and ParalympicsGB.