Topic page for Rugby World Cup at Campaign UK

Campaign UK topic page, a collection of Rugby World Cup articles and analysis

Articles: 56 Results
6 Nations transformed by Rugby World Cup legacy and first ever ITV broadcasting

6 Nations transformed by Rugby World Cup legacy and first ever ITV broadcasting

This year's 6 Nations will be unlike any other as it rides the coat tails of England hosting the Rugby

Rugby World Cup final word: An undeniable success but short of ‘wow’ brand moments

Rugby World Cup final word: An undeniable success but short of ‘wow’ brand moments

As the final curtain comes down on the Rugby World Cup, we can certainly conclude that England did it their

Marketing can take over your life to the extent that you don't even notice it

Marketing can take over your life to the extent that you don't even notice it

Knowing what goes on behind the scenes, and seeing it in any consumer experience, is an occupational hazard for marketers;

Around the world: advertising the Rugby World Cup in South Africa
Why women and girls are an untapped market for rugby sponsors

Why women and girls are an untapped market for rugby sponsors

The group stages are now over, and what a window shop they have been for the sport, writes Hugh Robertson,

Around the world: advertising the Rugby World Cup in New Zealand
Who has the best sponsorship perks for the Rugby World Cup?
England exit 'won't affect' rugby momentum, says World Cup boss

England exit 'won't affect' rugby momentum, says World Cup boss

England's exit from the Rugby World Cup might be a disaster for team sponsors and ITV, but the tournament is

What should the rugby sponsors do when their event generates heartache?

What should the rugby sponsors do when their event generates heartache?

They say that the moment a batsman gets out in cricket is the most absolute form of losing in the

O2 acknowledges 'ups and downs' as England crashes out

O2 acknowledges 'ups and downs' as England crashes out

O2 has bolstered its public support of England Rugby, after the team became the first host nation to miss out