Topic page for Santander at Campaign UK

Campaign UK topic page, a collection of Santander articles and analysis

Articles: 39 Results
Sainsbury's and Unilever marketing leaders: don't over-rely on data or obsess about channels

Sainsbury's and Unilever marketing leaders: don't over-rely on data or obsess about channels

Marketing leaders from Sainsbury's, Unilever, Santander and Travelex told an audience at Advertising Week yesterday (20 April) what they saw

BBC Sports Personality of the Year is a shop window for brands

BBC Sports Personality of the Year is a shop window for brands

Despite some controversy surrounding the BBC's Sports Personality of the Year, brands will be keeping an eye on the nominees

Connecting with Gen Z: Why Santander is reaching out to a youth audience

Connecting with Gen Z: Why Santander is reaching out to a youth audience

Given most people never ditch the first bank they sign up to, connecting with young adults is crucial. Moreover it

The four golden naming rights rules marketers need to follow

The four golden naming rights rules marketers need to follow

As Santander Cycles starts on a long journey to disassociate itself from Barclays and Boris Bikes and Wembley Arena marks

Too often channel and targets dominate community, says Santander's Keith Moor

Too often channel and targets dominate community, says Santander's Keith Moor

During the UK election month of May 2015, Santander chief marketing officer Keith Moor was reminded of what communities, online

Ennis and McIlroy return in latest Santander campaign

Ennis and McIlroy return in latest Santander campaign

Santander's sporting ambassadors, Jessica Ennis-Hill and Rory McIlroy, return in a new campaign for the bank.

Boris bikes rebranded 'Santander Cycles' in £44m deal

Boris bikes rebranded 'Santander Cycles' in £44m deal

Santander has replaced Barclays as the new sponsor for TFL's cycle hire scheme, outbidding rivals such as Coca-Cola in the

Four banking brands getting content marketing right

Four banking brands getting content marketing right

Banks are trying to restore their damaged reputations through the use of content marketing, says Shafqat Islam, chief executive, NewsCred.

What the internet of things means to me: Keith Moor

What the internet of things means to me: Keith Moor

Santander's chief marketing officer talks about what is possible today thanks to internet-of-things thinking, and where it may take him

Santander "three words" by WCRS