Topic page for Search Marketing at Campaign UK

Campaign UK topic page, a collection of Search Marketing articles and analysis

Articles: 82 Results
Search Superstars: Nothing is impossible

Search Superstars: Nothing is impossible

Search managers who embrace the potential of technology are spearheading the sector's growth

Micro-moments: how to survive the new mobile battleground for brands

Micro-moments: how to survive the new mobile battleground for brands

With Google claiming that mobile is being grossly undervalued by brands, Tom Etherington, search marketing consultant at Silverbean, explains how

Cannes hosts marriage of old and new media

Cannes hosts marriage of old and new media

Amid the bravado and one-upmanship along the Croisette, the Daily Mail and Snapchat stole the show.

Will Spotify's video offering be a success?

Will Spotify's video offering be a success?

Can the company challenge the likes of YouTube and take a share of the lucrative video ad market, Arif Durrani

Very.co.uk mobile ad push promotes products based on local weather

Very.co.uk mobile ad push promotes products based on local weather

Online fashion retailer Very.co.uk has kicked off a location-triggered mobile campaign that suggests particular items of clothing or accessories based

What Google's new 'buy button' means for brands

What Google's new 'buy button' means for brands

Google is adding a 'buy button' to shopping ads on mobile search - but it's not just about boosting conversion,

Google I/O for marketers: 5 highlights from the tech giant's annual conference

Google I/O for marketers: 5 highlights from the tech giant's annual conference

Google's I/O Conference kicked off yesterday (28 May) with a raft of announcements. The event continues later today. Here Marketing

Things Campaign learned from speed dating with startups

Things Campaign learned from speed dating with startups

Collider, the company that invests in and supports startups, held a speed dating session with Ogilvy & Mather Group UK

Media leaders react to Verizon buying AOL

Media leaders react to Verizon buying AOL

Verizon Communications has guaranteed the headlines with its $4.4 billion purchase of AOL, but what has the company with 100

Tim Armstrong's message to AOL staff

Tim Armstrong's message to AOL staff

Today is a very proud day for all of us here at AOL - as you may have read in