Topic page for Shell at Campaign UK

Campaign UK topic page, a collection of Shell articles and analysis

Articles: 31 Results
Most FTSE 100 brands claim the same 'generic' brand values rendering them 'meaningless'

Most FTSE 100 brands claim the same 'generic' brand values rendering them 'meaningless'

What do WPP and Shell have in common?

VW challenges Shell as world's 'most hated' brand after emissions scandal

VW challenges Shell as world's 'most hated' brand after emissions scandal

The emissions scandal has propelled Volkswagen to the fourth spot in a list of brands most hated by NGOs, while

Shell gives a rare view inside the Scuderia Ferrari F1 garage using augmented reality tech

Shell gives a rare view inside the Scuderia Ferrari F1 garage using augmented reality tech

Shell has developed an augmented reality experience to take Formula 1 fans inside the Scuderia Ferrari F1 garage, as it

Millennial motorists: how Shell is shifting strategy for its future customers

Millennial motorists: how Shell is shifting strategy for its future customers

Perhaps the most overused word in the marketing buzz dictionary is 'millennial' but for many brands, Shell included, this audience

Shell kicks off 'treasure hunt' with Ferrari to target millennials

Shell kicks off 'treasure hunt' with Ferrari to target millennials

Fuel brand Shell is launching a treasure hunt in London, Berlin and Warsaw as it looks to connect with millennial

Shell rolls out mobile payments to its forecourts

Shell rolls out mobile payments to its forecourts

Shell has partnered with PayPal to create the option for customers to pay via their mobile, rather than having to

Shell "shapeshifter" by J Walter Thompson

Shell "shapeshifter" by J Walter Thompson

Shell's new cinema campaign pits a gargantuan gunk monster against a car and aims to give the blockbuster films it

Shell cinema push unleashes special effects monster

Shell cinema push unleashes special effects monster

Shell's new cinema campaign seeks to match the special effects of the blockbusters it precedes by pitting a gargantuan gunk

Smart data, helpfulness and relationships: SXSW lessons from a marketer

Smart data, helpfulness and relationships: SXSW lessons from a marketer

Aside from developing a deep respect for Austin's single minded focus on its weirdness, Fiona Low, global head of digital

O2 and Shell bring driverless cars to Greenwich

O2 and Shell bring driverless cars to Greenwich

Shell, O2 and Royal Sun Alliance are among the brands participating in the UK's first driverless car trials in Greenwich.