Topic page for Social Media at Campaign UK

Campaign UK topic page, a collection of Social Media articles and analysis

Articles: 859 Results
Original, vibrant, honest: Why brands should embrace vloggers
April 06, 2016 by Jonathan Fraser

Original, vibrant, honest: Why brands should embrace vloggers

The creative firepower of meaningful connections between brands and vloggers should not be underestimated, even though marketers must tread with

10 reasons why Snapchat is the platform du jour for brands
February 15, 2016 by Ben Bold

10 reasons why Snapchat is the platform du jour for brands

The term 'unique' is thrown around with such abandon that it has lost much of its meaning.

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
February 03, 2016 by Daniel Price

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any

80% of Facebook's ad revenues driven by mobile as profit more than doubles... and more
January 28, 2016 by Ben Bold

80% of Facebook's ad revenues driven by mobile as profit more than doubles... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Domino's launches on Snapchat with 'Dough to door' film
January 21, 2016 by Ben Bold

Domino's launches on Snapchat with 'Dough to door' film

Domino's has bolstered its social-media presence by rolling out on messaging service Snapchat.

Breakfast briefing: Twitter moots 10,000 character limit, VW apologises for 'dieselgate' and unveils electric cars
January 06, 2016 by Ben Bold

Breakfast briefing: Twitter moots 10,000 character limit, VW apologises for 'dieselgate' and unveils electric cars

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

HSBC and Halifax lead high-street online fightback, but specialists still dominate
December 17, 2015 by Lisa Wisniowski

HSBC and Halifax lead high-street online fightback, but specialists still dominate

New research suggests traditional, high-street banks are responding to fierce competition online with stronger marketing strategies, a bolder approach to

Winning the ad blocking war: Former Red Bull marketing boss launches manifesto for change
November 16, 2015 by Huib van Bockel

Winning the ad blocking war: Former Red Bull marketing boss launches manifesto for change

Can brands penetrate the wall that consumers are building to block their ads? Huib van Bockel, the former head of

Adidas taps Instagram stars for female-focused 'Energy Running' campaign
September 02, 2015 by Daniel Farey-Jones

Adidas taps Instagram stars for female-focused 'Energy Running' campaign

Adidas is hoping to connect to urban women around the world by kickstarting a movement which it is calling Energy

How American Express balances storytelling and delivering ROI on social media
August 21, 2015

How American Express balances storytelling and delivering ROI on social media

Simon Veaney, head of social media and communications, American Express, explains how he balances the tricky task of creating compelling