Topic page for Social Media at Campaign UK
Campaign UK topic page, a collection of Social Media articles and analysis
The creative firepower of meaningful connections between brands and vloggers should not be underestimated, even though marketers must tread with
The term 'unique' is thrown around with such abandon that it has lost much of its meaning.
The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any
Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.
Domino's has bolstered its social-media presence by rolling out on messaging service Snapchat.
Breakfast briefing: Twitter moots 10,000 character limit, VW apologises for 'dieselgate' and unveils electric cars
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.
New research suggests traditional, high-street banks are responding to fierce competition online with stronger marketing strategies, a bolder approach to
Can brands penetrate the wall that consumers are building to block their ads? Huib van Bockel, the former head of
Adidas is hoping to connect to urban women around the world by kickstarting a movement which it is calling Energy
Simon Veaney, head of social media and communications, American Express, explains how he balances the tricky task of creating compelling
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