Topic page for Sony at Campaign UK

Campaign UK topic page, a collection of Sony articles and analysis

Articles: 300 Results

Sony reveals details of SXSW 2017 activity

Sony will take part in SXSW 2017, the world's largest creative business conference and festivals, which takes place in Texas

60 seconds with...Melissa Noakes and Max Fellows

Event speaks to Melissa Noakes, former head of events at Sony Mobile, and Max Fellows, head of client services at

Global: Sony creates Resident Evil interactive experience

Sony has devised an immersive experience for fans of Resident Evil, tying in with the imminent release of the last

Crayola's centenary bus tour kicked off this summer

Five of the best roadshow activations

Event picks out five of the best touring activations that brands have staged this year.

Diesel's store launch used VR technology to create an immersive experience

Five of the best tech-based activations

Event looks at five of the best activations using the latest technology, including Diesel, Universal Music Group, Easyjet, Sony Playstation

Top five experiential stories of the week

Three Mobile's unicorn cab rides, Jaguar Land Rover's experiential store and Easyjet's immersive travel experience are among this week's most

Sony launch PlayStation VR in the UK

Event TV: Sony launches Playstation VR with giant headset installation

Sony has installed a giant version of its virtual reality headset at London's King's Cross station.

Jaguar open experiential store in London's Stratford Westfield shopping centre

Three experiential events to watch next week

Sony, Bombay Sapphire and Dom Pérignon feature in our list of brand events to watch out for next week.

Former Sony head of events launches mentoring scheme

Melissa Noakes, the former head of events at Sony Mobile, has launched mentoring programme Elevate, together with Maxwell Fellows, head

Three experiential events to watch next week

Pretty Green's Jimi Hendrix celebration, Alcatel's VR taxi tour and the Great Estate Festival feature in our list of events