Topic page for Sony at Campaign UK

Campaign UK topic page, a collection of Sony articles and analysis

Articles: 97 Results
O2's Ian Cafferky on SXSW's 'emotional layer' of GIFs, VR and Hyperloop

O2's Ian Cafferky on SXSW's 'emotional layer' of GIFs, VR and Hyperloop

I have turned my inner geek mode on full, put on the compulsory backpack, and dialled my curiosity to nine,

Sony prices PlayStation VR to beat rivals ... and more

Sony prices PlayStation VR to beat rivals ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Building cultural credibility: a new marketing manifesto

Building cultural credibility: a new marketing manifesto

Former top marketer at Sony Playstation UK, Geoff Glendenning knows a thing or two about marketing a culturally credible brand.

Stop & Stare

Stop & Stare

The last thing that made me stop and stare...

Sony Xperia Z5's 'Fleeting moments' campaign shows European cities in stunning 4K

Sony Xperia Z5's 'Fleeting moments' campaign shows European cities in stunning 4K

Sony has commissioned a series of short films shot by filmmakers from London, Paris, Berlin, Barcelona and Milan using the

Bond's back: from Heineken to Range Rover, brands line up for a part in Spectre

Bond's back: from Heineken to Range Rover, brands line up for a part in Spectre

With Bond-mania gathering momentum ahead of Spectre's cinematic release, Marketing decided to take a closer look at some of the

Sony unveils 'made for Bond' smartphone campaign ahead of Spectre movie release

Sony unveils 'made for Bond' smartphone campaign ahead of Spectre movie release

Sony has released a TV ad starring Naomie Harris as Moneypenny, ahead of the launch of Spectre, for its "made

Sony extends Uefa Champions League sponsorship for estimated £45m a year

Sony extends Uefa Champions League sponsorship for estimated £45m a year

Sony has renewed its Uefa Champions League sponsorship, in a three-season deal that now includes Sony Mobile as well as

Campaign Viral Chart: Disney surprise video most popular this week

Campaign Viral Chart: Disney surprise video most popular this week

A video showing Disney characters surprising shoppers has made it to the top spot of this week's chart.

Sony SmartEyeglass and Microsoft HoloLens race to outdo Google Glass

Sony SmartEyeglass and Microsoft HoloLens race to outdo Google Glass

Sony's SmartEyeglass is now available for developers to pre-order in the UK for £620, offering augmented reality through holograms.