Topic page for Sony Mobile at Campaign UK
Campaign UK topic page, a collection of Sony Mobile articles and analysis
Sony has renewed its Uefa Champions League sponsorship, in a three-season deal that now includes Sony Mobile as well as
Sony Mobile has launched a major new brand campaign, in a bid to boost awareness and rejuvenate sales.
Real Madrid midfielder Gareth Bale is the new ambassador for Sony's Xperia Z3 range of smartphones, and its activity tracker
Kristof Fahy, the chief marketing officer at William Hill, reckons marketers should stop obsessing over ROI and, instead, trust their
Sony Mobile has kicked off a global pitch to find a creative agency.
Sony has launched a Nike Fuel-style smart wristband at this year's CES exhibition, which links up to a new 'Lifelog'
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