Topic page for Sony Mobile at Campaign UK

Campaign UK topic page, a collection of Sony Mobile articles and analysis

Articles: 7 Results
Sony extends Uefa Champions League sponsorship for estimated £45m a year

Sony extends Uefa Champions League sponsorship for estimated £45m a year

Sony has renewed its Uefa Champions League sponsorship, in a three-season deal that now includes Sony Mobile as well as

Sony Mobile repositions brand around 'Extraordinary Everyday'

Sony Mobile repositions brand around 'Extraordinary Everyday'

Sony Mobile has launched a major new brand campaign, in a bid to boost awareness and rejuvenate sales.

Sony rings in Real Madrid star Gareth Bale to help revive smartphone sales

Sony rings in Real Madrid star Gareth Bale to help revive smartphone sales

Real Madrid midfielder Gareth Bale is the new ambassador for Sony's Xperia Z3 range of smartphones, and its activity tracker

'Don't wait for ROI, just get on with it' says William Hill's CMO

'Don't wait for ROI, just get on with it' says William Hill's CMO

Kristof Fahy, the chief marketing officer at William Hill, reckons marketers should stop obsessing over ROI and, instead, trust their

Sony Mobile seeks shop for global creative brief

Sony Mobile seeks shop for global creative brief

Sony Mobile has kicked off a global pitch to find a creative agency.

Sony makes data grab with launch of smart wristband and Lifelog app

Sony makes data grab with launch of smart wristband and Lifelog app

Sony has launched a Nike Fuel-style smart wristband at this year's CES exhibition, which links up to a new 'Lifelog'

Chloe Grindle and Michael Thomason