Topic page for Sponsorship at Campaign UK

Campaign UK topic page, a collection of Sponsorship articles and analysis

Articles: 210 Results
Manchester City FC signs up Wix.com as latest sponsor

Manchester City FC signs up Wix.com as latest sponsor

Web development service Wix.com has become official website design and hosting partner for Manchester City.

Can the IAAF get back on track after Nestle becomes latest sponsor to sever ties?

Can the IAAF get back on track after Nestle becomes latest sponsor to sever ties?

After Nestle became the latest brand after Adidas to axe its IAAF sponsorship, the IAAF faces a grim future, with

Nestle joins Adidas by axing IAAF sponsorship in huge blow to athletics... and more

Nestle joins Adidas by axing IAAF sponsorship in huge blow to athletics... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Tennis match-fixing allegations show it's time for brands to clean up the mess in sport

Tennis match-fixing allegations show it's time for brands to clean up the mess in sport

Sponsors buying into sporting properties need to go in with their eyes wide open, and be prepared in case scandal

Liverpool FC and the evolution of sports sponsorship

Liverpool FC and the evolution of sports sponsorship

With football sponsorship entering a new phase of sponsorship and this being the last season the Premier League has a

Heineken hopes Rugby World Cup activity will boost flagging European sales

Heineken hopes Rugby World Cup activity will boost flagging European sales

Heineken has reported overall organic growth of 2% for the first half of 2015 to £10.9bn compared with the same

Lambrini relaunches with 'Bring the Brini' slogan

Lambrini relaunches with 'Bring the Brini' slogan

Lambrini, the fruit-flavoured sparkling wine drink, is relaunching with a 'Bring the Brini' brand positioning which sets out to "celebrate

England 2015: chief Brett Gosper on the rugby renaissance

England 2015: chief Brett Gosper on the rugby renaissance

The Rugby World Cup is predicted to generate more economic growth in the UK than the London 2012 Olympics, in

Carling persuades Jimmy Bullard to re-enact naked American Beauty pose

Carling persuades Jimmy Bullard to re-enact naked American Beauty pose

Carling is spending £3.6m on a campaign for the next football season, offering fans £10 off official football shirts via

Lucozade invests £14m in 'biggest-ever' marketing drive for Lucozade Energy

Lucozade invests £14m in 'biggest-ever' marketing drive for Lucozade Energy

Lucozade is ploughing £14m into its biggest-ever campaign for Lucozade Energy, which introduces the new strapline 'Find Your Flow' via