Topic page for Sponsorship at Campaign UK

Campaign UK topic page, a collection of Sponsorship articles and analysis

Articles: 1539 Results

Blog: Why brands are poor performers in Formula 1

David Hornby is founder and managing director of consultancy business Why Not, which has worked on projects including the England

Mastercard to create 'Priceless' experiences at Goodwood Festival of Speed

Mastercard aims to tap into its cardholders' passion for motoring, having signed a four-year sponsorship agreement with Goodwood.

Hyundai creates immersive fan experience for Euro 2016

Hyundai Motor UK is launching a 'fan dome' experience in King's Cross, London, which will host 45,000 guests across 45

Man City: Sergio Aguero gets techie to promote new sponsorship

Manchester City FC signs up as latest sponsor

Web development service has become official website design and hosting partner for Manchester City.

Nestle: the brand yesterday became the latest athletics sponsor to cut IAAF ties

Can the IAAF get back on track after Nestle becomes latest sponsor to sever ties?

After Nestle became the latest brand after Adidas to axe its IAAF sponsorship, the IAAF faces a grim future, with

Nestle: the food and drink giant has axed its IAAF sponsorship

Nestle joins Adidas by axing IAAF sponsorship in huge blow to athletics... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Supermalt will appear on the team's jerseys for the 2016 season

Supermalt announced as London Lions basketball sponsor

Beverage brand Supermalt has announced a new partnership with basketball team the London Lions for 2016.

Continental Tyres is seeking to activate its sponsorship of Euro 2016 (

Continental Tyres hands The Moment experiential Euro 2016 account

Continental Tyres has appointed The Moment to activate its Uefa Euro 2016 sponsorship campaign.

Adidas has reportedly ended its sponsorship deal with the IAAF (Creative Commons)

Does Adidas' IAAF exit hail a new era of sponsor power?

As Adidas allegedly pulls its sponsorship of the International Association of Athletic Federations (IAAF), Event asks whether sponsors are finally

Tennis: allegations of match-fixing overshadowed the start of the 2016 Australian Open this week

Tennis match-fixing allegations show it's time for brands to clean up the mess in sport

Sponsors buying into sporting properties need to go in with their eyes wide open, and be prepared in case scandal