Topic page for Strategy at Campaign UK

Campaign UK topic page, a collection of Strategy articles and analysis

Articles: 10 Results
Why cultural vibrancy is the essential new partner for growth
June 26, 2015 by Izzy Pugh

Why cultural vibrancy is the essential new partner for growth

Ahead of an Added Value Cannes Lions seminar, Izzy Pugh, the cultural insight director at the marketing consultancy, shared her

The art of brand warfare: lessons from an SAS colonel
May 25, 2015 by SAS Colonel

The art of brand warfare: lessons from an SAS colonel

Despite the obvious differences, the battlefield and the marketplace are surprisingly similar; but what unites them is strategy, says a

Seven lessons we've learnt from day one at Ad Week Europe 2015
March 23, 2015 by Samantha Edwards

Seven lessons we've learnt from day one at Ad Week Europe 2015

Day one of the annual marketing and comms event, which takes place across London this week, has got us thinking

The strategy of soundtracks
January 29, 2015 by Daniel M Jackson, Cord Worldwide

The strategy of soundtracks

Choosing the right song can make a great ad, but developing a musical strategy can help build your brand

The 7 truths driving real strategic thinking
October 20, 2014 by Craig Mawdsley

The 7 truths driving real strategic thinking

Everyone seems to be doing strategy nowadays. If you want to make a small idea look bigger, you say it's

B&Q follows Homebase with female-led strategy
March 15, 2012 by Matthew Chapman

B&Q follows Homebase with female-led strategy

Home retailer B&Q is shifting its focus towards women with a spring and summer marketing campaign that moves away from

Debenhams promises renewed focus on marketing
October 20, 2011 by John Reynolds

Debenhams promises renewed focus on marketing

Debenhams promised to offer its customers a more joined-up approach to marketing and revealed plans to open a number of

Hook to head new strategy unit for Vizeum
October 09, 2008 by Anne Cassidy

Hook to head new strategy unit for Vizeum

LONDON - The Aegis-owned Vizeum has promoted Matthew Hook, the agency's head of strategy, to managing partner, strategy, with a

October 09, 2008 by Kate Nettleton

Carat's Douglas nets W&K strategy role

LONDON - Wieden & Kennedy has appointed Graeme Douglas, the strategy director at Carat, to take on an equivalent role

Vizeum hands Hook wider strategy role
October 16, 2007 by Isabella Piasecka

Vizeum hands Hook wider strategy role

LONDON - Vizeum has promoted Matthew Hook to head a new, dedicated strategy team, integrating broader resources available from within